...interesting for designers who want an overview of the latest design production, always aimed at finding new borderlines of poetics, aesthetics and technology. --D La Repubblica delle Donne
Pure speed: that's what comes to mind looking at this book in which Franco Cervi, still a young designer, presents his work with a plentiful barrage of graphic artifacts. (...) A lively but terse iceberg that the small, square format encourages you to read, as the expression of great design vitality. --Artlab
About the Author
The publishing trademark 279 Editions was formed in 2005 as a synonym of creative initiative: a catalyst for visual artists, centering on the figure of graphic designer Franco Cervi, with the aim of offering a contemporary vision of Graphic Design, often orientated today toward the publication of consumer graphics. The synergy of personalities leads to a collection of book-projects, designed with unusual formal elegance, in which the extreme minimalist graphics of Franco Cervi stand out, along with the refined, sharp style of the artist (photographer, illustrator, designer) involved, book by book, in the creation of a new, original work. In this case the publisher does not play his usual role, but also functions as deus ex machina of the operation, acting as both art director and graphic designer. 279 Editions is an independent publishing house, far from the logic of pure commercial profit, offering a style that goes against current trends, making this anomaly into a strong point.