Of course, online communities are not only for the bad times: Web stores feature user-posted reviews, bulletin boards build up around all types of issues or shared experiences, celebrities answer questions in live chat sessions, and singles with Web cams check each other out.
"Web communities happen when users are given tools to use their voice in a public and immediate way, forming intimate relationships over time." Powazek should know; he created Fray.com and Kvetch.com and has acted as a consultant on Web community features for Netscape, Lotus, and Sony. Design for Community offers thorough (and entertaining) discussions on all aspects of building and maintaining a Web-based community. There are chapters on choosing content (including Powazek's recipe for encouraging positive communities), designing ("How do you present a discussion system that encourages friendly conversation?"), deciding on the backend technology necessary to run a site (whether server-side software or free Web-based tools), setting up rules, hosting, moderating, and even someday "killing" your community.
Each chapter features an interview with an expert, like Steven Johnson of Plastic.com on design and Emma Taylor, host of Nervecenter.com, a "community of thoughtful hedonists," on setting barriers and enforcing rules. Powazek maintains a companion site for this book at Designforcommunity.com, with excerpts, more essays, and, of course, a forum for discussion. If you're even considering building an online community, you must begin with this book. --Angelynn Grant
From the Back Cover
Turning your static content/commerce site into a dynamic community takes more than a few CGI scripts. Inside you'll find priceless advice, personal stories of success and failure, and time-tested solutions for fostering positive web communities.
Design for Community is a book for anyone with a website - from the smallest personal project to the biggest corporation. Don't put a post button on your site without it.
Featuring interviews with: Matt Haughey of Metafilter.com, Steven Johnson of Plastic.com, Rob Malda of Slashdot.org, John Styn of CitizenX.com, Emma Taylor of Nerve.com, Matt Williams of Amazon.com, and Howard Rheingold of Rheingold.com.