A core text for introductory courses on Web Design and Development for e-business, and a supplementary text for other Internet/Web courses, such as Web programming, Web client/server and database development, Web design and administration, and e-commerce development. Unlike most Web design and development books (which focus on either a single programming language or a single development tool that is often not available in school labs nor on students' own PCs), this text helps students develop a solid mastery of leading-edge technologies by using the many and varied development tools that are available either at school computer labs or as free Web downloads. Students thus learn step by step how to use the available or free-download trial or beta versions of Web servers and development tools to develop dynamic, interactive, data-driven Web applications with HTML, ASP, VBScript, JavaScript, and graphics and animations. The minimum hardware and software requirements are simply Windows 95 PCs and Internet access.
Book Description
Editorial Reviews
From the Back Cover
"Develop a solid mastery of leading
edge web design technologies
edge web design technologies
APPROACH
Unlike most Web design and development books (which focus on either a single programming language or a single development tool that is often not available in school labs nor on students' own PCs), this text helps students develop a solid mastery of leading-edge technologies by using the many and varied development tools that are available either at school computer labs or as free Web downloads. Using an integrative approach throughout, each chapter focuses on both Web design and development methods and offers cumulative real-world, hands-on exercises and projects.
FEATURES/BENEFITS
- Straightforward language supported by well-planned illustrations—Simplifies and communicates complex and difficult concepts.
- Allows students with no Web-programming experience to learn the leading-edge Internet/Web skills and work through the topics with interest, comfort, and success.
- Use of free software ("Buy Low") to develop advanced skills ("Sell High")—Because lack of updated hardware and software and restricted access to institutional Web servers are the two main bottlenecks limiting students' hands-on learning activities of Web design and development, this text shows students how to "buy low" by identifying and taking advantage of free-download trial or beta versions of Web servers and development tools, and how to develop advanced Web skills that they can "sell high" on the job market.
- Quick reference appendices—To HTML, ASP, VBScript, and JavaScript. Each appendix also offers a related Web site to extend reference capabilities even further.
- Provides students and instructors with quick-access sources to important handbook information.
INSTRUCTOR'S SUPPORT PACKAGE
– Instructors Resource CD ROM: Instructors Manual and Test Item File
– Companion Website www.prenhall.com/zhao
– Course Content Available in WebCT, Blackboard and Course Compass
About the Author
Dr. Jensen J. Zhao is an associate professor at the Department of Information Systems and Operations Management, College of Business, Ball State University. He teaches both undergraduate and graduate courses in business communication and information technology. Dr. Zhao received his doctorate from Northern Illinois University with research interests in business communication and information systems. His research articles have appeared in such publications as Journal of Computer Information Systems; Journal of Business Communication; Information Technology, Learning, and Performance Journal; Business Communication Quarterly; Organizational Systems Research Journal; Journal of Education for Business; and Journal of Business and Training Education.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A Great Book for Novice Web Developers!,
By A Customer
This review is from: Web Design and Development for E-Business (Paperback)
I highly recommend this book for anyone who wants to develop well-rounded hands-on skills in web design and development.After going through this easy-to-read book, I am now comfortable with building interactive web sites with attractive graphics, selecting and installing web servers and firewalls for Internet and intranets, designing multi-tiered web client/server systems, and building various types of web database and spreadsheet applications such as name and address search engines, online stores and back-offices, and financial analysis and forecasting tools. Another valuable piece of this book is the "buy low and sell high" concept, which taught me how to be on the cutting-edge by taking advantage of free-down-load trial or beta versions of web servers and development tools. Visual Studio .NET and .NET Framework Beta 2 is an example in my case.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
A Recommended Book in Web Design and Development,
By A Customer
This review is from: Web Design and Development for E-Business (Paperback)
I like this well-organized, easy-to-read book and also like to recommend it to people who are interested in learning Internet/Web theories and skills to be competitive in the marketplace. This project-based book consists of 15 chapters in four parts: foundations of web design and development; web servers, intranets, and Internet; web database applications; and web spreadsheet applications. Each chapter offers step-by-step learning exercises and methods for using various readily available tools to build real-world web applications. Working through the book, readers are able to obtain a flexible, well-rounded knowledge and skill set, which includes web design principles, graphics, client/server systems, firewall and e-payment security, HTML, ASP, JavaScript, VBScript, as well as emerging technologies such as wireless/mobile Internet, XML, .NET, and WebSphere. More important, the author wrote this book with straightforward language, vivid illustrations, and inspiring ideas; therefore, I did not feel bored.
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