More About the Author
(More information on www.designdriveninnovation.com)
Roberto Verganti has pioneered research on how to create innovations that customers do not expect, but that they eventually love and make them passionate. In "Design-Driven Innovation" he has unveiled how leaders build an unbeatable and sustainable competitive advantage through innovations that do not come from the market but that create new markets. His research shows how executives and organizations can create a radically new vision, and take that vision to their customers. His cases and stories based on advanced applications, illustrates how to implement this strategy and process by leveraging the rich and multifaceted network of a firm outsiders - such as scientists, customers, suppliers, intermediaries, designers, artists.
Roberto is Professor of Management of Innovation at Politecnico di Milano, where he teaches in the School of Management and the School of Design, and where he directs MaDe In Lab, the laboratory for executive education on MAnagement of DEsign and INnovation. He has been a visiting scholar at the Harvard Business School twice and is visiting professor of Design Management at the Copenhagen Business School. Roberto serves on the Board of the EIASM - the European Institute for Advanced Studies in Management, that affiliates more than 40'000 management scientists from all over the world and all major European business schools. He also serves in the Editorial Board of the Journal of Product Innovation Management, in the Advisory Board of the Design Management Institute of Boston and in the Advisory Board of www.Innocrowding.com. His research on management of design and design clusters has been awarded the Compasso d'Oro (the most prestigious design award in Italy).
Roberto Verganti is also the founder and chairman of PROject Science (www.pro-jectscience.com), a consulting institute dedicated to help companies achieve strategic innovation and collaborates as an expert in innovation and design with Keystone Strategy, the consulting firm founded by Marco Iansiti of the Harvard Business School. He has served as an advisor, coach and executive educator to senior managers at a wide variety of manufacturing and service firms including Ferrari, Volvo, Ducati, Whirlpool, Indesit Company, Xerox, Kodak, Samsung, Hewlett-Packard, B&B Italia, Snaidero, Masco, B-Ticino, Barilla, Kraft, Nestle, Unilever, Rackitt-Benckiser, STMicroelectronics, Intuit, Microsoft, Ericsson, Solvay-Solexis, Corning, Bausch&Lomb, Pirelli, Astra-Zeneca, Pharmacia-Upjohn, Tetrapak, Sandvik-Coromant, Vodafone. He has also helped national and regional governments around the world to conceive design and innovation policies.
Roberto Verganti has issued more than 150 publications, that lay at the intersection between strategy, design and technology management, and investigate the challenges and processes of innovation in companies ranging from dominant players such as Microsoft and Vodafone to small and dynamic firms such as Alessi and Nintendo. Its publications, that have been acknowledged several international awards, include "Developing Products on Internet Time" published on Management Science, and "Innovating Through Design" and "Which Kind of Collaboration is Right for You", both published on the Harvard Business Review.