Design (Essentials (DK Publishing)) [Paperback]

Tom Peters (Author)

Book Description

Series: Essentials (DK Publishing) | Publication Date: May 30, 2005

Tom Peters is back and in his own words‹he's "Mad as Hell." Breaking down the message from his bestselling Re-Imagine!, these four pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or women in business.

Editorial Reviews

About the Author

Tom Peters, public speaker and author, graduated from Cornell University and received a M.B.A. and Ph.D. from Stanford University. He has also received honorary doctorates from the University of San Francisco and Rhodes College.
He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films.

Product Details

• Paperback: 160 pages
• Publisher: DK ADULT (May 30, 2005)
• Language: English
• ISBN-10: 0756610540
• ISBN-13: 978-0756610548
• Product Dimensions: 7.5 x 4.1 x 0.5 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #478,396 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Finally, a business book that actually follows it's own recommendations, March 24, 2006

By 

Tim Hodge (Simi Valley, California United States) - See all my reviews
(REAL NAME)   

This review is from: Design (Essentials (DK Publishing)) (Paperback)

"Design" by Tom Peters proves what the author is preaching...It is possible to redesign your business and everything in it. The book itself, without reading a word, makes the point. Every other business book is much the same in two unfortunate ways. First, most are "one trick" ponies that have a central theme that is repeated in mind numbing variations. Second, business books are just like most other books people don't finish...chapter, text; chapter, text; chapter, text...AHHHHH!

Here, Peters (along with others he properly credits) has redesigned what a business book should be. The reader can open any page, anywhere in the book, read for 2 minutes and actually gain something from the experience. In fact, that might be the proper way to read this book...one bite at a time. Much of what he has to say is made the more compelling when the blandness of the marketplace is viewed critically as called for by Peters.

Yes, the colors make a standard reading approach difficult. This book forces you to peer deeply to read fonts of every size and style. When was the last time you actually leaned into a book to glean some rare fact? You will here. The book forces the reader to consider why he is saying certain things directly, without mincing words from his self-proclaimed RANTS to every other get-out-there-and-stop-being-mediocre command.

By the way, you don't have to be a "designer" to read this book. It is about designing EVERYTHING. Don't want to be challenged? Want to cuddle back into the books you read in your MBA program? Go ahead, but don't be surprised when your business goes the way of Montgomery Wards, Oldsmobile and the buggy whip.

8 of 9 people found the following review helpful:

5.0 out of 5 stars CEO must read, November 11, 2005

By 

Hilary Howes, CMG (Washington DC) - See all my reviews

This review is from: Design (Essentials (DK Publishing)) (Paperback)

I discovered this in an airport bookshop and it is a great read on a flight. I takes some of the most insightful trend study and boils it down so that anybody can get their arms around why design is the most important factor in your business today. Yes any bussiness. This is my hyperbole Tom is much better at stating the case. But when a management guru like Tom puts out a visualy interesting as well as well thought out book like this it is time to take notice. Read and use or be left in the dust.

6 of 7 people found the following review helpful:

4.0 out of 5 stars Bewildering but helpful!, March 10, 2006

By 

Roy Lindsay (Oregon) - See all my reviews
(REAL NAME)   

This review is from: Design (Essentials (DK Publishing)) (Paperback)

"Design" is a bit overwhelming. The content is very helpful. However, the layout is confusing and at times difficult. Some pages are very hard to read because of the color combinations. The textual layout is at times jumbled. I feel that Mr. Peters has ventured into the extreme to make a point. That may be okay, but in doing so, he has driven the reader into bewilderment.

The information is very helpful and very well developed. There are many great concepts and ideas presented. My only disagreement is the methodology and physical presentation.