Customer Reviews

The Design Factory (Art & Design Monographs (Paper))

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THis is a very difficult book to read, more for the professional designer and industrialist than for the lay reader curious about the company. I was astounded to learn that, behind the fabulous products this company creates, there is an entire philosophy: it references dadism and readymades, structuralism, and the Winnicott version of psychoanalysis (the company consciously seeks to creat "transition objects" that have deep emotional meanings for the consumers who like them)and that represents just a few of the influence. Much of that is very abstruce and admittedly over my head - I was reading the book in preparation for a writing project I am embarking upon on the company.

That being said, the images are fantastic and you get to know a lot about the company and the incredible family that founded and still manages it. It just isn't easy to read. Thus, I would recommend this book for those who want to know very deeply about this unique company, which is probably the best design firm for household goods in Europe if not the world. The book served my purposes as a professional, but I would never have gotten through it just for fun.