Design in the Fifties: When Everyone Went Modern (Art & Design) [Paperback]

George H. Marcus (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

Available from these sellers.

	Amazon Price	New from	Used from
Paperback	--	--	--
See # more paperbacks
Show fewer paperbacks

Book Description

Series: Art & Design | Publication Date: April 1998

After having been reviled for decades, the 1950s has finally been reconsidered for its freshness, freedom and oblique vision of the world. The colourful, organic style that most decisively defined the period came to be seen as eccentric and frivolous, but now 1950s design has become collectible and examples from this decade are taking their place in museums alongside other classics of the century. "Design in the Fifties: When Everyone Went Modern" includes numerous full-colour and black-and-white illustrations of examples of design from the period, ranging from architecture, engineering and transport, and from economical, good design creations to dime-store novelties. The book examines the innovative style that reflected the new optimism and consumerism of postwar culture, tracing its development not only in the context of art and design but also in terms of history. It shows a society smitten with the idea of being modern and influenced by the growing field of marketing, advertising and the powerful new medium of television. The objects gain a broader sense of context because many of them are illustrated in advertisements from the 1950s, seen from the perspective of their period. This readable book analyzes and documents the interaction of a wide range of design objects and styles from the 1950s, making it of interest not only to the specialist but also to a broader public.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } After having been reviled for decades, the 1950s has finally been reconsidered for its freshness, freedom and oblique vision of the world. The colourful, organic style that most decisively defined the period came to be seen as eccentric and frivolous, but now 1950s design has become collectible and examples from this decade are taking their place in museums alongside other classics of the century. "Design in the Fifties: When Everyone Went Modern" includes numerous full-colour and black-and-white illustrations of examples of design from the period, ranging from architecture, engineering and transport, and from economical, good design creations to dime-store novelties. The book examines the innovative style that reflected the new optimism and consumerism of postwar culture, tracing its development not only in the context of art and design but also in terms of history. It shows a society smitten with the idea of being modern and influenced by the growing field of marketing, advertising and the powerful new medium of television. The objects gain a broader sense of context because many of them are illustrated in advertisements from the 1950s, seen from the perspective of their period. This readable book analyzes and documents the interaction of a wide range of design objects and styles from the 1950s, making it of interest not only to the specialist but also to a broader public.

Customers Who Viewed This Item Also Viewed

Sixties Design (Midsize) by Philippe Garner
4.4 out of 5 stars (7)

Product Details

Paperback: 168 pages
Publisher: Prestel (April 1998)
Language: English
ISBN-10: 3791319396
ISBN-13: 978-3791319391
Product Dimensions: 9.2 x 6.5 x 0.6 inches
Shipping Weight: 10.4 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #144,085 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's George H. Marcus Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

1 Review

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

3 of 27 people found the following review helpful:

5.0 out of 5 stars Espectacular, December 21, 2000

cecilia (capital federal, buenos aires Argentina) - See all my reviews

This review is from: Design in the Fifties: When Everyone Went Modern (Art & Design) (Paperback)

ES UN LIBRO UNICO .......LLENO DE MAGIA Y UN REVIVAL ESPECTACULAR

I LOVE THIS BOOK

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See the customer review...

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }