In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
14 of 15 people found the following review helpful:
5.0 out of 5 stars
Remind yourself why you became a designer!,
By A Customer
This review is from: Design, Form, and Chaos (Hardcover)
This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.
14 of 25 people found the following review helpful:
3.0 out of 5 stars
Hey, the 70s and 80s are over...,
By A Customer
This review is from: Design, Form, and Chaos (Hardcover)
No question about, when Paul Rand (and others)made the different logos that are in book, it worked like a charm. For the 70s and 80s, that is. There are lessons to be learned but the book feels stuck in the timeperiod 1970-80. So before buying it you should check it out first.
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
