"David Kadavy is the Malcom Gladwell of web design" -Noah Kagan, Founder, AppSumo.com
"Kadavy's book does an excellent job of linking the theoretical to the practical in a very readable format." -Brad Feld, Co-Founder, TechStars
"clear yet engaging and comprehensive" -Vitaly Friedman, Smashing Magazine
"those coding [our world's] software and user interfaces and threading the web should all learn what this book has to teach" -Gareth Branwyn, MAKE Magazine
From the Back Cover
"If you want to learn to create great design yourself...there simply is no way to do so with lists of rules. Instead, I want to provide you with a new set of eyes through which you can see the world anew."
-David Kadavy Why did Monet never use the color black on his paintings?
Why is the golden ratio not all it's cracked up to be?
Why is Comic Sans such a hated font?
It's amazing what you can learn about great web design by asking questions like these. Award-winning designer David Kadavy uses this "reverse-engineering" process in Design for Hackers
to deconstruct classical design principles and techniques for web designers. Using an eclectic array of reverse-engineered examples, ranging from Twitter's latest redesign, to Target's red shopping carts, and ancient graffiti from the walls of Pompeii, he explains:
- Color Theory: How can you enliven your designs by understanding how colors interact?
- Proportion and Geometry: How can you establish a grid that is suitable for the device on which your design with be displayed?
- Size and Scale: How can you create clean design just by choosing the right type sizes?
- White Space: How can you use it elegantly to communicate clearly?
- Composition and Design Principles: How can you use them to make your designs more compelling?
- Typographic Etiquette: What tiny typographic details can make a huge difference in what you're communicating?