-Noah Kagan, Founder, AppSumo.com
"Kadavy's book does an excellent job of linking the theoretical to the practical in a very readable format."
-Brad Feld, Co-Founder, TechStars
"clear yet engaging and comprehensive"
-Vitaly Friedman, Smashing Magazine
"those coding [our world's] software and user interfaces and threading the web should all learn what this book has to teach"
-Gareth Branwyn, MAKE Magazine
From the Back Cover
Why did Monet never use the color black on his paintings?
Why is the golden ratio not all it's cracked up to be?
Why is Comic Sans such a hated font?
It's amazing what you can learn about great web design by asking questions like these. Award-winning designer David Kadavy uses this "reverse-engineering" process in Design for Hackers to deconstruct classical design principles and techniques for web designers. Using an eclectic array of reverse-engineered examples, ranging from Twitter's latest redesign, to Target's red shopping carts, and ancient graffiti from the walls of Pompeii, he explains:
- Color Theory: How can you enliven your designs by understanding how colors interact?
- Proportion and Geometry: How can you establish a grid that is suitable for the device on which your design with be displayed?
- Size and Scale: How can you create clean design just by choosing the right type sizes?
- White Space: How can you use it elegantly to communicate clearly?
- Composition and Design Principles: How can you use them to make your designs more compelling?
- Typographic Etiquette: What tiny typographic details can make a huge difference in what you're communicating?