From Design Into Print: Preparing Graphics and Text for Professional Printing (Paperback)

~ Sandee Cohen (Author)

Editorial Reviews

Product Description

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?

Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.

This book will help you:

• Choose the right desktop printer for your needs

• Finally understand resolution

• Get the results you want from page-layout and image-editing applications

• Find the best stock images

• Know what to expect when RGB colors convert to CMYK

• Figure out your fonts

• Preflight your work

• Sound smart when talking to a print shop

About the Author

Sandee Cohen has been an instructor in desktop publishing for over twenty years, teaching at New York University, Parson's School of Design, New School University, and many publishing houses and design studios all over the United States. She is the senior contributing editor to InDesign Magazine, and a popular speaker at many InDesign and publishing conferences around the world. In addition to authoring several editions of InDesign: Visual QuickStart Guide, she is co-author of Real World Adobe Creative Suite 2, Adobe Acrobat 5 Master Class, and The Non-Designer’s Scan and Print Book.

Product Details

• Paperback: 336 pages
• Publisher: Peachpit Press; 1 edition (May 28, 2009)
• Language: English
• ISBN-10: 032149220X
• ISBN-13: 978-0321492203
• Product Dimensions: 9 x 7.4 x 0.5 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #223,423 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars A Valuable Book with Broad Appeal, June 26, 2009

By	modoist (Springfield, VA USA) - See all my reviews

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I agree that this book is a "must have" for all but the most experienced professional graphic designers. I promise that the rest of us will learn useful concepts and facts. You may also learn the reasons behind other concepts that you thought you already understood. This book will be a quick reference for me -- within arm's reach in my studio.

As you can see from the Table of Contents, the scope of this book is rather broad but it is very readable and authoritative. It is beautifully produced (of course!) and engaging. For instance, the quizzes are practical and often fun. My favorite quiz was matching ten CMYK values with ten named colors -- sort of a crossword puzzle for colorists. How you use the book will depend upon your own experience. You mileage may vary but you will enjoy the ride.

5.0 out of 5 stars Great Intro Book, June 26, 2009

By	R. David - See all my reviews (REAL NAME)

This is a great introductory book for this subject.
Fairly easy reading, can serve as a reference book.
Highly recommended for newcomers to the subject.

5.0 out of 5 stars A must have!, June 25, 2009

By	J. Hays - See all my reviews (REAL NAME)

Thanks goodness for this book. I have had many questions regarding the process of preparing digital images for print. I have had some conversations with printers in the past that left me feeling like I really needed to be more informed about this process. This book answers so many questions and gives advice on preventing some common mistakes designers make.