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Design Language
 
 
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Design Language [Hardcover]

Tim McCreight (Author)
4.0 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

January 1997 0961598468 978-0961598464
Design Language brings fresh insight to students and practicing designers by examining the words they use. This compact volume presents 100 keywords with background etymology and commentary. Whether the word is as familiar as edge or perhaps new to you like synesthesia, you’ll find yourself moving easily from one entry to the next, intrigued by the rich layers of meaning you discover. Design Language understands that a book can’t teach design. Instead, it helps people learn design, by using vocabulary to explore style, form, and composition.

Frequently Bought Together

Customers buy this book with Layout Workbook: A Real-World Guide to Building Pages in Graphic Design $16.32

Design Language + Layout Workbook: A Real-World Guide to Building Pages in Graphic Design


Editorial Reviews

From the Publisher

Design Language was conceived as an alternative to the traditional approach to design texts, which rely on photographs, didactic explanations, and an imposed hierarchy. While each of these factors has merit, they come at the cost of allowing students and readers to discover personal definitions of design. The low cost and open spaces of this book invite readers to add to the text, truly shaping it into a valuable, idiosyncratic language.

From the Author

This book was born from my experience as a college teacher. I find I'm most effective when I sneak up on a student and whisper a brief aside. As they sort out the connection between what they were thinking and an apparently unrelated observation, real learning takes place-light bulbs go off. I hope Design Language captures a little bit of this magic on the printed page.

Product Details

  • Hardcover: 192 pages
  • Publisher: Brynmorgen Pr (January 1997)
  • Language: English
  • ISBN-10: 0961598468
  • ISBN-13: 978-0961598464
  • Product Dimensions: 7 x 3.7 x 0.5 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #146,059 in Books (See Top 100 in Books)

More About the Author

Tim McCreight is a designer, teacher, author, and goldsmith. He received a degree in fine arts from The College of Wooster and an MFA in jewelry and silversmithing from Bowling Green State University. He taught fulltime for 25 years, first at the Worcester Center for Crafts and then at Maine College of Art. Along the way he has taught hundreds of workshops throughout the US and in Canada, Japan, Mexico, and the UK.

After writing two books for large commercial publishers, he decided to take on the challenges of illustration and layout, joining a new generation of authors who took control of all aspects of their books. In this way he has overseen all details of many of his books, most notably Complete Metalsmith, which is recognized as a standard text in the field. His books have been translated into Russian, Japanese, and Italian.

McCreight's books are characterized by a practical approach and commonsense descriptions that empower beginning artists while confirming information for advanced readers. His curiosity and the obvious pleasure he takes in sharing information makes his books not just readable but fun. Most of his books deal with metalsmithing but he has extended into design and into the genre of creative nonfiction with his very popular Syntax of Objects, re-released in a new edition in 2010. In his efforts to explore new approaches, he has also created an App for iPhone, iPod, and iPad called "Metalsmith Suite," available through the iTunes store.

 

Customer Reviews

10 Reviews
5 star:
 (4)
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 (3)
3 star:
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2 star:
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Average Customer Review
4.0 out of 5 stars (10 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful:
4.0 out of 5 stars Great for Design Instructors!, March 30, 2001
By 
Dina K. Wasmer (Baltimore, MD United States) - See all my reviews
This review is from: Design Language (Hardcover)
I teach at a graduate school that is structured around the concept of writing and design, type and image, and I found this book very useful for in class and homework assignments.

Each student had their own copy and I asked each of them to pick a word from the book as well as one of the corresponding definitions, and describe it typographically - using type as image to convey the meaning. It proved to be a great exercise to teach students the basic principles of scale, contrast, unity, perspective, etc. and actually have them retain it! Even the weaker students suprised me and themselves with how effective thier solutions were. It motivated most of the students to use the principles in their more complex design projects. Plus it's small, it's durable and it's beggs to be written in - making your own notations along the way.

I'm pleased visual examples were omitted by the author. It allows the reader to make his/her own interpretations of the word. The definition is there to keep us in check.

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2 of 2 people found the following review helpful:
2.0 out of 5 stars The title says it all, I should have known., October 2, 2008
This review is from: Design Language (Hardcover)
The book is probably of some use for somebody who is totally outside the design field in that it is basically a glossary of terms. For anybody other than that it's pretty much useless.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars An awesome job of wordsmithing, February 9, 2008
This review is from: Design Language (Hardcover)
I have purchased many copies of this book to give to students over the years. I found it to be useful, inspiring, and a great read. The layout has a great gestalt. I think it is a sexy little book about design terms. The quotes in it are timely, and thought provoking. The terms are well defined and cross referenced. Professor McCreight has a wonderfully small package packed with useful stuff.
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