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From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detailfrom the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.
Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.
Bridging creativity and commerce, this book will show you how to truly Design Like Apple.
SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES
One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.
Two: Design The Organization
Nurture taste, talent, and a design culture.
Three:The Product Is The Marketing
Great products sell themselves.
Four: Design Is Systems Thinking
Product and context are one.
Five: Design Out Loud
Prototype to perfection.
Six: Design Is For People
Connect with your customer.
Seven: Design with Conviction
Commit to a unique voice.
Highly recommended as one of the best of the new crop of "design thinking" books.
In comparison, I am halfway through Ken Segalls's book "Insanely Simple," and can profess I enjoyed "Design Like Apple" better.
I think this book provide a very detailed insight to the basic understanding of product design.
The author presents a compelling argument for design and innovation in all aspects of life. I highly recommend this boom for anyone looking at improving their design philosophy.Published 3 months ago by Joshua
The seven principles that the author attributed to Apple are:-
1. Design makes all the difference (Beauty, ingenuity, and charisma create a unique competitive advantage)... Read more
I think this book provide a very detailed insight to the basic understanding of product design. The author vividly explained why design is becoming so essential in company... Read morePublished 10 months ago by memsdragon
Sorry for the late reply. A good book to start with and an excellent one for product design students in general.
Received book in good condition and on time.
Ive read many books on Apple and Steve Jobs. This one was as compelling and interesting as them all. Read morePublished 18 months ago by C
The heartbeat of Apple's success is deep reverence for design. The late CEO Steve Jobs had a vision for Apple that included using design to create "insanely great" products to wow... Read morePublished 21 months ago by Rolf Dobelli
Good book . Interesting insights as per apple focus on design . Design as a main item and not just as a side effect to technology .Published on August 25, 2012 by Adkna