|Amazon Price||New from||Used from|
The implicit argument of Design Literacy is that even imagemakers have to slow down occasionally to think non-visually about what they do. Graphic design has a past, and designers' actions have consequences. It's an important cultural activity, and those who practice it need standards that go beyond communicative brute force -- Print, April, 1998
Readers come to understand what elements must coalesce to make certain ads, posters, packages, logos, and book covers take on a life of their own. The book delves into the origins of the swastika, what principles are key to effective propaganda, and what made Joe Camel so controversial -- Signs of the Times, July 1998
Steven Heller and Karen Pomeroy's Design Literacy is a winner: a guide to graphic design which presents over ninety object lessons examining the contexts in which works have made contributions to the field of graphic design. Design stories provide plenty of insights on how design works and how the field has been transformed by creative individuals -- The Bookwatch, November, 1997
This book intends to fill in some blanks and at the same time give an eclectic overview of the way graphic designs from the earliest decades of this century to well into the 1990s have become essential and influential images of not just graphic design culture, but of our culture at large. . . .
What is refreshing in Heller's book is his reverence for the lesser-known gods of graphic design history . . . [and the] wealth of case histories. Heller is at his best in concise stories such as these: funny, to-the-point, and erudite. . . . An interesting introduction to a design connoisseur's tastes -- Eye, March, 1998 --This text refers to an out of print or unavailable edition of this title.
Great Read. Images are a little tiny in the kindle edition tho.Published 7 months ago by eduardo chang
the book was new as promised but i got it too late though it was 2nd day delivery via DHL.
i was upset for the late delivery only but otherwise it was good
I use this book as a catch me up for everyone one of my students who are interested in graphic design, but don't know anything about it. Read morePublished on June 2, 2003 by Charles H. Jones
Design Literacy and Design Literacy (continued) is an excellent introduction to graphic design under the surface. Read morePublished on October 10, 2001 by A Student and Fan