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Design Literacy (continued): Understanding Graphic Design
 
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Design Literacy (continued): Understanding Graphic Design [Paperback]

Steven Heller (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

1581150350 978-1581150353 October 1, 1999
A sequel to its popular forerunner, this edition casts the net even further in examining the reasons and history behind various objects of design that have had a significant impact on our culture. The objects discussed range from the vintage posters that promoted concerts and fairs during the 1930s to a Rolling Stones' CD cover from the 1990s. This volume also investigates larger movements and phenomena, including Norman Rockwell's affect on Americana and Cartoon Network's hold on children. Like the first volume, this is an eclectic look at how, why, and if graphic design, in the broadest sense, works as an influence on the public eye. Designers, students, and anyone interested in the history and dynamics of graphics as art and craft will find this an engaging and instructive read.


Editorial Reviews

Review

"Art libraries, especially libraries of graphic artists, should include both Design Literacy and Design Literacy (continued). Besides learning about the aesthetics of graphic art, artists as a whole will learn how much influence one image can impart."
(Laura Durnell, Chicago Artists' News )

About the Author

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism and MFA in Interaction Design programs at the School of Visual Arts, New York. For thirty- three years he was an art director at the New York Times, and currently writes the “Visuals” column for the New York Times Book Review. He is editor of the AIGA VOICE: Online Journal of Design and contributing editor to Print, EYE, Baseline, and ID magazines. He contributes to Design Observer and writes the DAILY HELLER blog for Print magazine. He is the author or editor of over 130 books on design and popular culture, including Design Literacy, Design Disasters, Born Modern: The Life and Design of Alvin Lustig, and Vintage Type and Graphics. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Heller lives in New York.

Product Details

  • Paperback: 288 pages
  • Publisher: Allworth Press (October 1, 1999)
  • Language: English
  • ISBN-10: 1581150350
  • ISBN-13: 978-1581150353
  • Product Dimensions: 9.9 x 6.8 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #727,629 in Books (See Top 100 in Books)

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

 

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Average Customer Review
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5 of 6 people found the following review helpful:
5.0 out of 5 stars Highly recommended reading for graphic design students., March 3, 2000
This review is from: Design Literacy (continued): Understanding Graphic Design (Paperback)
Steven Heller's Design Literacy Continued is an ongoing survey of graphic design concepts, and examines how graphic design works and impacts the broader culture. Objects which serve as the focus on graphic design concepts and changes are grouped into collective themes and rang from Zap comics to art deco and typographic examples.
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2 of 6 people found the following review helpful:
4.0 out of 5 stars Certainly worthy reading material, June 9, 2001
By 
"costawest" (Saint Paul, MI) - See all my reviews
This review is from: Design Literacy (continued): Understanding Graphic Design (Paperback)
Good reading material particularly for serious graphic designers interested in expanding the role of graphic design in today's market place. Heller's accesible prose works for me again
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