This is a different kind of logo book for designers - instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. The book is especially valuable in that it expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Designers include top corporate identity firms such as Massimo Vignelli Design and Chermayeff & Geismar.
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Most Helpful Customer Reviews
21 of 28 people found the following review helpful:
3.0 out of 5 stars
Nice book but not that helpfull,
By Claudio Capo "capo7" (Antwerp, Belgium) - See all my reviews
This review is from: How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media (Paperback)
I bought this book with the idea of creating logos but that was a mistake. But it's a great book when you are interested in processes. This book shows how companies design logos and their process of getting from start to end. So, much talk about the process, no talk about the techniques.
6 of 11 people found the following review helpful:
5.0 out of 5 stars
Great book at a great value!,
By A Customer
This review is from: How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media (Paperback)
I bought this book in the hardcover and still refer to it all the time. Awesome guide to how some of the top firms create logos and their process. I still recommend this book to everyone, especially at this price!
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Inside This Book
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Key Phrases - Capitalized Phrases (CAPs):
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Los Angeles, New York, Detroit Edison, Bank of America, Time Warner, Equity Marketing, Hollywood Bowl, San Francisco, Raymond Pirouz, Two-Lane Media, Malcolm Grear Designers, Pittsburgh Children's Museum, Presbyterian Church, Banco Bradesco, Jean Lee, Alexander Isley Inc, Dorothy Chandler Pavilion, Frank Gehry, Gregory Hom New!
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Front Cover | First Pages | Index | Back Cover | Surprise Me!
Los Angeles, New York, Detroit Edison, Bank of America, Time Warner, Equity Marketing, Hollywood Bowl, San Francisco, Raymond Pirouz, Two-Lane Media, Malcolm Grear Designers, Pittsburgh Children's Museum, Presbyterian Church, Banco Bradesco, Jean Lee, Alexander Isley Inc, Dorothy Chandler Pavilion, Frank Gehry, Gregory Hom New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 1
book:
- The Hollywood Bowl: Tales of Summer Nights by John Henken on page 124, and page 125
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