'A key text. Rich, stimulating and easy to read.'
Shimon Shmueli, Elon University, USA
'I will be using as a key text... Very excited to finally have a book for my course.'
Cyn Roberts, Art Institute of Portland, USA
'An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.'
Paul Mazzucca, Mt Hood Community College, OR, USA
'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both undergrads and masters students.'
Douglas Wilson, Nottingham Trent University, UK
'Excellent inclusion of timeline. Intelligent case studies. Easy to access key info. Demystifies jargon.'
Kirsten Hardie, Bournemouth Arts University College, UK
'Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals.'
Louise Parkinson, Fashion department, Huddersfield University, UK