Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) [Paperback]

Kathryn Best (Author)

Book Description

Publication Date: November 15, 2006 | Series: Required Reading Range

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes.

 

This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

 

Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice. 

Editorial Reviews

Review

'A key text. Rich, stimulating and easy to read.' 
Shimon Shmueli, Elon University, USA

'I will be using as a key text...  Very excited to finally have a book for my course.' 
Cyn Roberts, Art Institute of Portland, USA

'An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.'
Paul Mazzucca, Mt Hood Community College, OR, USA

'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both undergrads and masters students.'
Douglas Wilson, Nottingham Trent University, UK

'Excellent inclusion of timeline. Intelligent case studies. Easy to access key info. Demystifies jargon.' 
Kirsten Hardie, Bournemouth Arts University College, UK

'Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals.'
Louise Parkinson, Fashion department, Huddersfield University, UK

Book Description

Design Management: Managing Design Strategy, Process and Implementation is a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised and professional case studies and interviews demonstrate the knowledge and practices described.

 

 

See all Editorial Reviews

Product Details

• Paperback: 215 pages
• Publisher: Ava Publishing; 1st edition (November 15, 2006)
• Language: English
• ISBN-10: 2940373124
• ISBN-13: 978-2940373123
• Product Dimensions: 11.7 x 8.8 x 1.1 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #626,846 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Perfect for professional development, August 28, 2007

By 

Maria Stashenko "Maria Stashenko" (Moscow, Russia) - See all my reviews
(REAL NAME)   

This review is from: Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) (Paperback)

The book is an excellent example of the successful combination between theory and practice. Structured as a hypertext the book allows you to open and read at from any page or passage. A lot of contemporary cases from all over the world show you a wide scope of design management specifics. After reading the book you'll be armed with the up-to-date ideas and concepts. This masterpiece by Kathryn Best is most useful for the design practitioners as well as for students or lecturers. Being a lecturer in design management and professional development I can note easy language, in-depth explanations and a good glossary of terms used in design management.

4 of 5 people found the following review helpful:

4.0 out of 5 stars simple, clear, concise, December 7, 2007

By 

E. Cartis (New York City) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) (Paperback)

This book presents the structure that sustains the design discipline in the (corporate) world today. You will get more info about the process, the vision and in the end - your own role in this entire structure. It is a great eye opener for the designer engaged only in designing, and a good reference for the manager involved in the process. The graphics gives engagement to the reading. Makes for a good reference book. That's the only reason I got it, since the price tag is considerably high.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Beautiful Book, Brilliant Content, August 5, 2010

By 

Ro5ie - See all my reviews

This review is from: Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) (Paperback)

I bought this book after reading The Fundamentals of Design ManagementThe Fundamentals of Design Management by the same author. The book covers design strategy, process and implementation of projects involving design. This book expanded on the use of design management theory by adding value to real businesses, while looking at the balance between the practicalities and maintaining the value of quality design.
Best combines theory and case studies to explain key concepts which provoke the reader to form their own opinions. I found this really useful, especially when I was familiar with the product or business, such as the notebook company Moleskine which is used as a case study. I felt this allowed me to contextualise the theories in the book with ease. The author's use of leading professionals' ideas and opinions resonate with the reader; I really trusted the information in this book.
Questions to discuss were asked throughout the book. This really encouraged me to draw my own conclusions which I prefer to being told them! I could see how the questions would be useful in a lecture or during self-study.
All in all an excellent book on a subject fascinating to anyone interested in design, no matter what role they may play within a project or business.