This varied collection of papers, by leading writers and practitioners in design and industry, was delivered at a series of seminars at the Design Management Unit of the London Business School. Each paper discusses an aspect of the philosophy of design management or the implementation of ideas or is a case study, relevant to any issue of current concern in this field. Among the contributers are Ivor Owen, Geoffrrey Maddrell, Lord Gowrie, James Pilditch, Raymond Turner, Jane Priestmen, Stephen Bayley, Ralph Halpern, Derek Lovelock, Angela Dumas, John Clothier, Brian Conby and Allan Whitfield.
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