Design Management: Using Design to Build Brand Value and Corporate Innovation [Paperback]

Brigitte Borja de Mozota (Author)

Book Description

Publication Date: August 1, 2003

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.





• Copublished with the prestigious Design Management Institute in Boston

• Features case studies from leaders in design and marketing management

Editorial Reviews

Review

“Design Management is the Rosetta Stone of Design.”
(Gianfranco Zaccai, IDSA/ADI, Designer and Strategist, Founder and CEO, Design Continuum )

“Design’s collective contribution toward quality, innovation, and user experience cannot be matched in any other single profession. This book shows how the equation works.”
(Bonnie B. Briggs, Head of Brand Strategy, Caterpillar Inc. )

From the Publisher

Design Unlimited

A New Book by Brigitte Borja de Mozota Reveals the Hidden Powers of Successful Design Management

Businesses are discovering the power of design. From creating fresh products and packaging to designing letter heads, logos, or annual reports, designers have always contributed to a company’s value in innumerable ways. Yet few companies so far have strategically managed the business potential that can be the direct or indirect product of design projects and programs. DESIGN MANAGEMENT by the international researcher Brigitte Borja de Mozota now reveals how design can serve as a core driver of a company’s efficiency, economic success, and brand value. The first manual to cover the process of managing design comprehensively and in an international context and both from the designer’s and client’s perspective, Design Management is co-published by the Design Management Institute and Allworth Press.

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: Allworth Press (August 1, 2003)
• Language: English
• ISBN-10: 1581152833
• ISBN-13: 978-1581152838
• Product Dimensions: 6 x 0.6 x 9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #235,515 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Exceptional Review of Design Management, March 23, 2006

By 

Jeffrey F. Durgee Ph.D. - See all my reviews

This review is from: Design Management: Using Design to Build Brand Value and Corporate Innovation (Paperback)

This is a very thorough treatment of a new and growing topic, design management. Brigitte has effectively jumped the gun here, coming up with one of the first significant books in this area. There are often splits between the design and marketing functions in a company, yet she shows, in careful, methodical detail, how they best work together to come up with successful new designs.

1 of 1 people found the following review helpful:

3.0 out of 5 stars A good start, January 18, 2007

By 

F.H.S. - See all my reviews

This review is from: Design Management: Using Design to Build Brand Value and Corporate Innovation (Paperback)

While the title is promising the book turns out to be more of a collection of literature on the subject. Great quotes about the importance of design can be found throughout the text. Unfortunately, the book never goes into how to use design to build brand value or corporate innovation, although it proves that it should be done. Anyone looking to strengthen their case through quotes, or anyone who is just interested in what people throughout history have done should get this book.
Overall, it is a great effort that doesn't quite fullfill the promise. Worthy nonetheless.

2 of 3 people found the following review helpful:

2.0 out of 5 stars Not Design Management, February 9, 2008

By 

Reader Bee (Minneapolis, MN USA) - See all my reviews

Amazon Verified Purchase

This review is from: Design Management: Using Design to Build Brand Value and Corporate Innovation (Paperback)

This book repeats itself in almost every chapter. It's three sections are chopped up by quotes that make sinking into each topic almost impossible. A book labeled Design Management, I would think, would be designed better for an enjoyable experience. Good for reference, not for reading.