Design Management: Using Design to Build Brand Value and Corporate Innovation [Paperback]

Brigitte Borja de Mozota (Author)

Book Description

Publication Date: August 1, 2003

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.





• Copublished with the prestigious Design Management Institute in Boston

• Features case studies from leaders in design and marketing management

Editorial Reviews

Review

“Design Management is the Rosetta Stone of Design.”
(Gianfranco Zaccai, IDSA/ADI, Designer and Strategist, Founder and CEO, Design Continuum )

“Design’s collective contribution toward quality, innovation, and user experience cannot be matched in any other single profession. This book shows how the equation works.”
(Bonnie B. Briggs, Head of Brand Strategy, Caterpillar Inc. )

From the Publisher

Design Unlimited

A New Book by Brigitte Borja de Mozota Reveals the Hidden Powers of Successful Design Management

Businesses are discovering the power of design. From creating fresh products and packaging to designing letter heads, logos, or annual reports, designers have always contributed to a company’s value in innumerable ways. Yet few companies so far have strategically managed the business potential that can be the direct or indirect product of design projects and programs. DESIGN MANAGEMENT by the international researcher Brigitte Borja de Mozota now reveals how design can serve as a core driver of a company’s efficiency, economic success, and brand value. The first manual to cover the process of managing design comprehensively and in an international context and both from the designer’s and client’s perspective, Design Management is co-published by the Design Management Institute and Allworth Press.

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: Allworth Press; 1 edition (August 1, 2003)
• Language: English
• ISBN-10: 1581152833
• ISBN-13: 978-1581152838
• Product Dimensions: 6 x 0.6 x 9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #492,536 in Books (See Top 100 in Books)

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