Customer Reviews

Design Management: Using Design to Build Brand Value and Corporate Innovation

5 star:		(1)
4 star:		(2)
3 star:		(2)
2 star:		(1)
1 star:		(0)

 

 

This is a very thorough treatment of a new and growing topic, design management. Brigitte has effectively jumped the gun here, coming up with one of the first significant books in this area. There are often splits between the design and marketing functions in a company, yet she shows, in careful, methodical detail, how they best work together to come up with successful new designs.

While the title is promising the book turns out to be more of a collection of literature on the subject. Great quotes about the importance of design can be found throughout the text. Unfortunately, the book never goes into how to use design to build brand value or corporate innovation, although it proves that it should be done. Anyone looking to strengthen their case through quotes, or anyone who is just interested in what people throughout history have done should get this book.
Overall, it is a great effort that doesn't quite fullfill the promise. Worthy nonetheless.

This book repeats itself in almost every chapter. It's three sections are chopped up by quotes that make sinking into each topic almost impossible. A book labeled Design Management, I would think, would be designed better for an enjoyable experience. Good for reference, not for reading.

Although this book is not written in textbook format I am using this book for class room instruction of design students who are up-grading to a bachelors degree. I feel that this title is also appropriate for those students already at Bachelors level of Studies in Design Management and New Product Management.

The book is written in scholarly style and features many short comments by established designers and fashion experts which are included to illustrate and accentuate topics of interest in the Design and fashion area.

The book comes complete with an extensive and up to date reference list.

I trust that this title will stimulate others in the design and fashion arena to publish their works.

This author takes a practical approach to define the key competancies of the field of design maangement. Her scholarship is strong, and her examples and stories are meaningful. If anything, she sees this field both too broadly and too narrowly. Broadly--one might think that design management is the new business religion, seeking to fix it all. Narrowly--She spends less time on the process of design in favor of the activities possible. it is very good in the sense that it is not about industrial deisgn, but truly management.

Good overview of the history of Design Management and the value it brings to companies