Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Design Matters: Logos 01: An Essential Primer for Today's Competitive Market (v. 1)

4.6 out of 5 stars 20 customer reviews
ISBN-13: 978-1592533411
ISBN-10: 1592533418
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$9.95
Condition: Used: Very Good
Comment: Minimal signs of wear
Access codes and supplements are not guaranteed with used items.
48 Used from $0.01
FREE Shipping on orders over $25.
More Buying Choices
17 New from $2.99 48 Used from $0.01
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


2016 Book Awards
Browse award-winning titles. See all 2016 winners
click to open popover

Editorial Reviews

About the Author

Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community.

Check out their website at www.capsule.us

NO_CONTENT_IN_FEATURE


Product Details

  • Series: Design Matters
  • Turtleback: 192 pages
  • Publisher: Rockport Publishers (June 1, 2007)
  • Language: English
  • ISBN-10: 1592533418
  • ISBN-13: 978-1592533411
  • Product Dimensions: 8.5 x 0.6 x 10.2 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #908,176 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Peter Flaschner on August 21, 2007
Format: Turtleback
The book, Design Matters // Logos, from Rockport Publishers arrived a couple of weeks ago. Knowing I'd need some reading material for an upcoming holiday, I held off cracking the covers. I'm glad I did, because when I finally did sit down to review the book, I ended up reading it cover to cover.

See, this book differs from it's logo gallery brethren in that it offers a practical, step by step review of the logo design process. It's clearly written by people who care deeply about branding and logo design.

The book is laid out in sections: Planning, Creating, Implementing, Case Studies, and Gallery. If you've read any of my design related writing, you know I'm a huge proponent of planning. This book dedicates 42 pages to the subject. Each sub-topic is given a two page spread, with plenty of examples and some terrific info graphics (Yes! Info! Graphics!).

This is a book for the professional designer, and as such is immediately head and shoulders above many in this crowded publishing niche. It focusses on strategy, not just the standard color/type/form explanations we expect from logo books.

This is a very useful and inspirational book. The gallery contains only a few logos I've seen elsewhere. The quality of the selections is very high. The authors clearly have a passion for their craft, and it is infectious. What's more, it's cheap, at under $30.
Comment 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Turtleback
Design Matters: Logos, is an excellent treatment of a subject that is too often a black art for most business people. It's informative, stimulating and visually attractive. It's the kind of book that can be skimmed or savored; it certainly stands up well to multiple readings. The layout is conducive to exploration and the case studies give readers concrete examples of the Introduction, Planning, Creating and Implementing model. Excellent way for a team to jointly think about the crucial branding issues raised by logo development. Very highly recommended.
Comment 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Turtleback Verified Purchase
This volume on design is both beautiful and insightful. In a bookcase full of vacuous logo "collections", Capsule's effort stands out as a genuinely intelligent, useful, and inspiring work.
Comment 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Turtleback
If you are interested in logo design this is the book for you. Really, there isn't much more to say.

It's a beautiful book, the kind of book that is nice to just leave lying around and flick through. The print is lovely, every page is colourful and sharp. It's interesting and informative too, not just a pretty face.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Turtleback
This book is fantastic. I had been looking for a book to get me through my creative block and give me some new insight into logo design. I would definitely recommend this book to any designer.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Turtleback
I purchased the book for my first (real) logo design and was very grateful for the advice. The book emphasizes the research that one should conduct on the company, audience, competition, and applications of the logo before starting the actual design process. It also gives advice on logo type treatment, color treatment, and what to watch out for. The methodology it provides for research, coming up with a ideas, and testing the logo is very clear and concise. That, along with a comprehensive list of questions you should ask the client before designing makes it a great reference book. I would recommend it for a beginner. If you are a professional it is likely that you know all this already. The subtitle is after all, "The essential primer for todays competitive market" and that holds true.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Turtleback Verified Purchase
I'm a professional designer and I wouldn't buy just any book for studying design such as a logo design.
The most important thing for me is that this book is written in a very simple way and not in many words. You can really learn the strategy from scratch. I like the comparison between old and new logos in certain companies. This book explains the purpose of logo in a very simple way that even beginner can understand.
I also like the logo gallery at the end of this book. Inspiration is always welcome.
The design of the book is very nice and colorful.
I would recommend it to all of you who are already in a design business and also to beginners.
For this price you can't ask for more!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Turtleback Verified Purchase
Logos 01 is an excellent examples of the modern approach to corporate identity logo design. Case studies and examples illustrate the requirements and execution of a wide variety of businesses in regards to the need for a mark to help themselves in their marketing efforts. I have actually purchased and given this book to my marketing practice clients and prospects in order to provide good direction for their expectations and planning on this subject. The book is also beautifully designed, easy to read, and even though I use it as a tool, could easily be an attractive table-top book for the office.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews