Design Matters: Logos 01: An Essential Primer for Today's Competitive Market (v. 1) (Turtleback)

~ Capsule (Editor)
Key Phrases: seed media group, brand architecture, umbrella brand, Starshine Academy, Lucid Brands, New Logo Design

Editorial Reviews

Product Description

The nuts and bolts of effective logo design.

The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

About the Author

Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community.

Check out their website at www.capsule.us

Product Details

• Turtleback: 192 pages
• Publisher: Rockport Publishers (June 1, 2007)
• Language: English
• ISBN-10: 1592533418
• ISBN-13: 978-1592533411
• Product Dimensions: 9.9 x 7.8 x 0.9 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (17 customer reviews)
• Amazon.com Sales Rank: #105,356 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars A very worthwhile buy for the pro designer, August 21, 2007

By	Peter Flaschner - See all my reviews (REAL NAME)

The book, Design Matters // Logos, from Rockport Publishers arrived a couple of weeks ago. Knowing I'd need some reading material for an upcoming holiday, I held off cracking the covers. I'm glad I did, because when I finally did sit down to review the book, I ended up reading it cover to cover.

See, this book differs from it's logo gallery brethren in that it offers a practical, step by step review of the logo design process. It's clearly written by people who care deeply about branding and logo design.

The book is laid out in sections: Planning, Creating, Implementing, Case Studies, and Gallery. If you've read any of my design related writing, you know I'm a huge proponent of planning. This book dedicates 42 pages to the subject. Each sub-topic is given a two page spread, with plenty of examples and some terrific info graphics (Yes! Info! Graphics!).

This is a book for the professional designer, and as such is immediately head and shoulders above many in this crowded publishing niche. It focusses on strategy, not just the standard color/type/form explanations we expect from logo books.

This is a very useful and inspirational book. The gallery contains only a few logos I've seen elsewhere. The quality of the selections is very high. The authors clearly have a passion for their craft, and it is infectious. What's more, it's cheap, at under $30.

10 of 11 people found the following review helpful:

5.0 out of 5 stars Outstanding treatment of important business element, August 27, 2007

By	Thomas "Tom Guarriello" (Stamford, CT) - See all my reviews

Design Matters: Logos, is an excellent treatment of a subject that is too often a black art for most business people. It's informative, stimulating and visually attractive. It's the kind of book that can be skimmed or savored; it certainly stands up well to multiple readings. The layout is conducive to exploration and the case studies give readers concrete examples of the Introduction, Planning, Creating and Implementing model. Excellent way for a team to jointly think about the crucial branding issues raised by logo development. Very highly recommended.

10 of 12 people found the following review helpful:

5.0 out of 5 stars More than beautiful..., October 1, 2007

By	Scott Lerman "SL" - See all my reviews (REAL NAME)

This volume on design is both beautiful and insightful. In a bookcase full of vacuous logo "collections", Capsule's effort stands out as a genuinely intelligent, useful, and inspiring work.