The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.
This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
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Book Description
The nuts and bolts of effective package design
Editorial Reviews
About the Author
Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.
Check out their website at www.capsule.us
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Most Helpful Customer Reviews
Format:Paperback|Amazon Verified Purchase
This book has lots of ideas for marketing groups.
The theme veers towards fantastic in order to entice shelf stocking personnel at retail to give the products you design the most visible, best shelf space.
Little to nothing is mentioned about expense of materials nor are there case studies which give a typical breakdown of packaging expense as a component of retail price.
How much does the cardboard box add to the cost of a six pack of bottled beer?
Do the specialty green bottles of Rolling Rock with embedded artwork in the glass cost that much more than the brown bottles with paper labels of other brands? How much cheaper is the clear glass of Miller Beer and Corona Extra?
The theme veers towards fantastic in order to entice shelf stocking personnel at retail to give the products you design the most visible, best shelf space.
Little to nothing is mentioned about expense of materials nor are there case studies which give a typical breakdown of packaging expense as a component of retail price.
How much does the cardboard box add to the cost of a six pack of bottled beer?
Do the specialty green bottles of Rolling Rock with embedded artwork in the glass cost that much more than the brown bottles with paper labels of other brands? How much cheaper is the clear glass of Miller Beer and Corona Extra?
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