Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market (Paperback)

~ Capsule (Editor)
Key Phrases: primary package, brand story, brand personality, Fox River, Smart Design, Revolution Tea (more...)

Editorial Reviews

Product Description

The nuts and bolts of effective package design

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

About the Author

Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.

Check out their website at www.capsule.us

Product Details

• Paperback: 192 pages
• Publisher: Rockport Publishers (July 1, 2008)
• Language: English
• ISBN-10: 1592533426
• ISBN-13: 978-1592533428
• Product Dimensions: 10 x 8 x 0.7 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #225,598 in Books (See Bestsellers in Books)