The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.
This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
| ||||||||||||
Book Description
The nuts and bolts of effective package design
Editorial Reviews
About the Author
Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.
Check out their website at www.capsule.us
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
primary package, brand story, brand personality, private label brands, bottle design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Fox River, Smart Design, Revolution Tea, Plum Organics, Package Design Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
primary package, brand story, brand personality, private label brands, bottle design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Fox River, Smart Design, Revolution Tea, Plum Organics, Package Design Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
