Design by Nature: Using Universal Forms and Principles in... and over one million other books are available for Amazon Kindle. Learn more
Buy New
$30.08
Qty:1
  • List Price: $44.99
  • Save: $14.91 (33%)
FREE Shipping on orders over $35.
Only 18 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it tomorrow, April 22? Order within and choose One-Day Shipping at checkout. Details
Trade in your item
Get a $5.83
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Design by Nature: Using Universal Forms and Principles in Design (Voices That Matter) Paperback


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Paperback
"Please retry"
$30.08
$25.82 $17.98

Frequently Bought Together

Design by Nature: Using Universal Forms and Principles in Design (Voices That Matter) + Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organization
Price for both: $49.76

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Series: Voices That Matter
  • Paperback: 312 pages
  • Publisher: New Riders; 1 edition (October 3, 2011)
  • Language: English
  • ISBN-10: 0321747763
  • ISBN-13: 978-0321747761
  • Product Dimensions: 9 x 7.9 x 0.7 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #538,223 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

About the Author

Maggie Macnab has been creating iconic logos and graphic design since the early 1980s, fueled by her passion for nature and her love of design and the creative problem-solving process. Maggie’s work has been recognized by Communication Arts, Print magazine, Step-by-Step Graphics, the American Advertising Federation, the New York Art Directors Club, and the AIGA. She speaks at conferences and schools in the United States and abroad, has owned Macnab Design since 1981, and teaches design theory at the University of New Mexico and Santa Fe University of Art and Design. She is the author of Decoding Design: Understanding and Using Symbols in Visual Communication.

Visit www.designbynaturebook.com for additional exercises and information.


More About the Author

Maggie Macnab has been recognized as an innovative visual communicator for over three decades. Her work has been published in international and national design industry publications and received honors throughout her career. She teaches design theory at the University of New Mexico, The Institute of American Indian Arts, Santa Fe Community College, and Santa Fe University of Art and Design, and is past president of the Communication Artists of New Mexico. Maggie speaks for conferences (she's a two-time speaker for TEDx), guest lectures and gives workshops for schools and groups, and consults on developing cohesively strategic and creative identities with clients. Her first design theory book "Decoding Design: Understanding and Using Symbols in Visual Communication" (F+W, 2008), won awards and accolades. "Design by Nature" (Peachpit Press, 2012) is the recipient of the 2012 New Mexico-Arizona Book Award for Non-Fiction. "Design by Nature" is available in English, Chinese (simplified and traditional), Korean and Spanish, and will be released in Japanese in 2013.

Visit www.designbynaturebook.com for her speaking schedule and other news. More information is also available on www.decodingdesign.com or www.macnabdesign.com.

Author photo: ABQ the Magazine/Liz Lopez

Related Media


Customer Reviews

4.8 out of 5 stars
5 star
15
4 star
2
3 star
1
2 star
0
1 star
0
See all 18 customer reviews
This is a book I could not put down, and I read it from cover to cover.
Gloria Hansen
This is the first book I read on my sabbatical (which started today), and I'm glad I chose it.
tabouli
It has a lot to offer and Design by Nature by Maggie Macnab reminds us that.
Jacob Van Ness

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Robert L. Peters on December 5, 2011
Format: Paperback
"My father taught me that nature was beautiful, powerful, and mysterious--and always to be respected," writes author Maggie Macnab. "Nature was the source of all that is and an infinitely creative and patient mentor." A longtime designer and teacher herself, she delivers the theme of her latest book with eager sincerity: "Nature is the one touchstone all human beings relate and respond to... conscious observation is all it takes... the most reliable, available, and truthful mentor is right outside your door. Nature has an answer for any question you ask if you just relearn how to hear its answer."

The title of this remarkably captivating design theory book clearly states its purpose, and the book's structure builds on the author's premise that "You already know nature in your heart because you are nature... most people simply have a case of modern-day amnesia caused by out-of-sync human systems that we are brought up in."

Three sections ("Memory: Remembering What We Know; Matter: Understand and Create; and, Motion: The Experience Enhanced") are broken into nine chapters, each of which clearly lays out key concepts, learning objectives, definitions, and exercises to help put learning into practice (this serves to position the book ideally as an educational primer). Beyond the content of the information-rich 300 pages (a visual feast, with hundreds of intriguing entry-points) innumerable additional resources and external links are provided to further empower the reader.

Maggie writes with a bold confidence born of experience, a deep understanding of her subject matter, and a passion for sharing the "why" behind nature-inspired form.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 8 people found the following review helpful By Jacob Van Ness on December 21, 2011
Format: Paperback
As designers we tend to be very aware of the environment around us. Unfortunately sometimes that environment becomes much more of a man made one. We tend to forget to look out the window, step out the door and notice where design really all started... in nature. Design by Nature does a wonderful job of opening our eyes as designers to what nature truly has to offer in the realm of design.

Author of Design by Nature, Maggie Macnab is a well recognized designer who started in the early 1980s using her love of nature and design to create some iconic logo designs. Recognized by some of the biggest publications in the industry, Communications Arts, Print, Step by Step Graphics and the New York Art Directors Club, Maggie has a very keen sense of the world around her, especially nature. She wrote Design by Nature to help designers and creative thinkers see what they have been missing, hoping they would have a few "a-ha" moments.

Nature is full of patterns. These patterns have been there for millions and millions of years. They are part of us, even if we have forgotten they are. Design by Nature helps us remember and shows us how these patterns from nature can make use better communicators and designers. From the pattern of how cells form to protect an embryo to the spiral pattern of our universe itself, it is all part of our life and all ties to how we design. Maggie does an amazing job of reawakening us as designers with easy to understand examples and great exercises at the end of each section. You don't just read about it, you have the chance to apply it right away with these exercises. Making it even more clear just how much is around us and how we really need to look towards it for inspiration.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 8 people found the following review helpful By David Airey on December 7, 2011
Format: Paperback
If you liked Maggie's previous book, Decoding Design, you'll love this. Design by Nature includes plenty of exercises to get your creative juices flowing, and features guest designer studies from Stefan Sagmeister, Von Glitschka, Erik Spiekermann, Debbie Millman, Ellen Lupton, and many more. It takes an in-depth look at relationships between nature, design, economics, geometry, and art.

In Maggie's own words, "This book is a reminder that there is no system more powerful, more creative, or more truthful than nature. Acknowledge it. Appreciate it. Use it. It belongs to you, and you belong to it."

Well-worth a read for designers and creatives of all types.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By freednrg on December 28, 2011
Format: Paperback
Though targeted to design students, "the principles in this book are principles that design a good life: balance, awareness, appreciation, and understanding." Lavishly illustrated with relevant natural and human-made images and replete with informative tables and charts, "Did You Know?" facts, guest designer case studies, and putting-it-into-practice exercises, the book itself mirrors the design principles it advocates. It's clear, uncluttered, well organized, and inviting. Nature and design theory inform the entire project, but Maggie also weaves together science, philosophy, spiritual traditions, and other disciplines as appropriate. Yet the writing is never esoteric or abstract. Maggie connects with the reader in a down-to-earth, practical, direct way. This book's a gem!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By ntortorella on December 14, 2011
Format: Paperback
Mother Nature is an extraordinary designer. She blends form and function in efficient ways to create structures that simply work. It's evident in everything from the classic nautilus shell to honeycombs to the delicate form of snowflakes and so much more.

In Design By Nature, noted designer, author and educator, Maggie Macnab, brings this to our attention. But, she also reminds us that we, as humans, are also a part of it. These patterns are planted deep within our psyche and we often, unconsciously, associate them with emotions. However, living in a modern world, many of us have disconnected with Nature and forgotten to see and appreciate what's in front of us, or sometimes just below the surface.

As Maggie notes, people know these things intuitively. Design By Nature brings them to the forefront, providing designers with clearer understanding of the world around them. This understanding is a powerful tool for developing sound solutions to client problems.

When designers have a reawakening to the geometry of the natural world, it not only helps them do a better job, but also become better communicators. This can go a long way toward creating more emotionally-based design that resonates with the audience.

Beyond this, Macnab demonstrates Nature's impact on our man-made world through its influence on science and technology, art and architecture, economics and more.

Design By Nature also features thought-provoking insights by several well-known and highly respected designers. In addition, the book offers up many hands-on exercises that will help readers digest the concepts and prepared to put them into action.

The book promises to be an inspirational staple in every designer's library.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Most Recent Customer Reviews

Search
ARRAY(0xa4556558)