John Maeda shows graphic designers how to step back a level and create their own digital tools. His elegant book could change the way we think about graphic design; I hope it will.(William J. Mitchell, Dean, School of Architecture and Planning, MIT)
About the Author
John Maeda joined Kleiner Perkins Caufield & Byers in 2013 as Design Partner, where he works within KPCB's ProductWorks program helping entrepreneurs and portfolio companies to build design into their company cultures. From 2008 to 2013 he was President of Rhode Island School of Design and before that was Associate Director of the MIT Media Lab. In 2008 Esquire magazine named Maeda one of the 75 most influential people of the twenty-first century. He is the author of The Laws of Simplicity (MIT Press, 2006) and other books.