Design Principles for Desktop Publishers (Mass Communication) [Paperback]

Tom Lichty (Author)

Book Description

Publication Date: December 1994 | Series: Mass Communication

Created especially for non-designers, this text aims to provide easy-to-understand explanations of design principles as well as real examples of those principles in use. Through its combination of the didactic and the practical, this text should help desktop publishers make smart design choices and implement them using the tools available in popular software packages. With illustrative examples, the book includes classroom exercises for hands-on experimentation.

Product Details

• Paperback: 240 pages
• Publisher: Wadsworth Publishing Company; 2 edition (December 1994)
• Language: English
• ISBN-10: 0534230822
• ISBN-13: 978-0534230821
• Product Dimensions: 9.3 x 7.4 x 0.5 inches
• Shipping Weight: 14.1 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,556,561 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars If you only buy one book on desktop publishing, this is it., January 20, 1998

By A Customer

This review is from: Design Principles for Desktop Publishers (Mass Communication) (Paperback)

Don't judge THIS book by its cover. The cover designer managed to violate several of the carefully-explained rules author Lichty elaborates in this lucid text. The discussions of fonts, typography and page layout are clear to beginners and professionals alike, and written and illustrated with considerable wit. Profusely illustrated with both good and bad examples, this slim text ends each chapter with a bibliography to help the reader who needs more detailed information. Minor quibbles: the author's use of high-end Aldus Pagemaker and Quark XPress for exercises slights the users of lower-priced desktop publishing software; some examples using Microsoft Publisher would be welcome. And the author inexplicably omits all of Edward Tufte's seminal books on visual communications from his bibliographies. But if you can only buy one book on desktop publishing, this is the one to have.