Customer Reviews

Design for Response -OS

5 star:		(5)
4 star:		(0)
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1 star:		(1)

 

 

This book has some great examples of direct marketing that I had never encountered anywhere else, and I have been in the industry for over 20 years...

What I found particularly interesting were the author's comments on each piece, and the detailed case-studies that are the foundation for each chapter.

The case-studies discuss the psychological basis for the responses generated as well as an in-depth illustration of the design elements.

I highly recommend this book.

Loved this book. I bought this book after seeing David Katz lecture... His writing style is just as good as seeing him in person! Informative, great examples, persuaded me to create even better direct mail...

Finally a book on direct marketing that is NOT just a biography, a self-promotion, or "Mail Order for Dummies." This book actually uses several interesting examples of direct mail to illustrate the psychology of persuasion vis-a-vis design and marketing tactics. Thank you Sherr & Katz.

I liked this book for its gallery sections, over 200 photographs of great DM examples that spark new ideas and methods of execution. The chapters and discussions are well described and give many references and referals I found useful. I particularly liked the discussion of The new Census 2000 Form and the very clever Otis Elevator campaign based upon a Frank Lloyd Wright letter.

It was directly based upon an inspiration generated from this book, Design for Response, that I sold my latest design project. There are many great examples in this book that have kept me thinking of new projects.

This book was very poorly designed, organized and weak on content. Type was hard to read, images were too small and white space was used to the detriment of the images and text. Clients' work shown was poorly chosen and not representative of most agencies and firms that I know. Not a good purchase for me.