Design Secrets: Products 2: 50 Real-Life Projects Uncovered [Hardcover]

Lynn Haller (Author), Cheryl Dangel Cullen (Author), Industrial Designers Society of America (Author)

Book Description

Series: Design Secrets | Publication Date: October 1, 2004

Fifty design projects are shown in detail from concept to completion and all the stages in between for a behind-the-scenes look that uncovers the design process that produced the award winning end results. These products are the winners of the Industrial Designers Society of America's acclaimed Industrial Design Excellence Award (IDEA).
Each project provides text describing the designer's insights and inspirations, as well as the evolution of the illustrated project. Working drawings, sketches, process books, computer visuals, storyboards, and color photographs show the story behind the design. In these pages, you'll find cutting-edge product design ranging from electronic gadgets for the kitchen to high-tech equipment. It's the perfect book for the working product designer and the student of product design. Take a trip inside the design studios of the world's most talented product designers for a quick apprenticeship in a major commercial area of design.

Editorial Reviews

About the Author

The Industrial Designers Society of America (IDSA) is the voice of the industrial design profession, advancing the quality and positive impact of design.

Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and the forthcoming Identity Design That Works. She lives outside Chicago, Illinois.

Product Details

• Hardcover: 208 pages
• Publisher: Rockport Publishers (October 1, 2004)
• Language: English
• ISBN-10: 1592530710
• ISBN-13: 978-1592530717
• Product Dimensions: 12.2 x 9.2 x 1.2 inches
• Shipping Weight: 2.8 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #770,329 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars If you are an aspiring designer, it doesn't matter if you want it... you NEED it., August 4, 2007

By 

Carthik Ferrari "Carthik" (India) - See all my reviews
(REAL NAME)   

This review is from: Design Secrets: Products 2: 50 Real-Life Projects Uncovered (Hardcover)

I was actually looking for a book to help me with my portfolio development... though it doesn't cover rendering techniques (it doesn't claim to) this book actually gives you such a clear idea of the entire design process, there are hardly any doubts left in your head after that. and it's so well written... oh and the pictures! they are just fantastic. This book is the second in the design secrets - products series... so it is very up to date and covers very recent products. I recommend this to anyone, not just aspiring designers, if products in general interest you. you'll never look at anything you buy the same way! it's just a brilliant book. and as for anyone looking to pursue design, you NEED it. if its too expensive for you, at least get a used copy!

10 of 14 people found the following review helpful:

5.0 out of 5 stars Great resource!, September 9, 2005

By 

Happy mom (San Francisco, CA USA) - See all my reviews

Amazon Verified Purchase

This review is from: Design Secrets: Products 2: 50 Real-Life Projects Uncovered (Hardcover)

I recently purchased this book for one of my design drawing classes. The teacher had specifically asked us to find examples of product design sketches. After looking everywhere for books on the subject this one turned out to be the most up-to-date in terms of techniques and the most complete. I also think it's a great reference book and gives a good overview of the product design process. I recently purchased this book for one of my design drawing classes. The teacher had specifically asked us to find examples of product design sketches. After looking everywhere for books on the subject this one turned out to be the most up-to-date in terms of techniques and the most complete. I also think it's a great reference book and gives a good overview of the product design process.

5.0 out of 5 stars he loved it, January 21, 2008

By 

A. Flora (Boone, NC) - See all my reviews
(REAL NAME)   

This review is from: Design Secrets: Products 2: 50 Real-Life Product Design Projects Uncovered (v. 2) (Paperback)

Got this as a birthday present for my fiance (who is studying industrial / product design), and he loves it. It takes you step-by-step through the design process, and includes pictures/illustrations. It includes a variety of products (from kitchen products to snowboarding products), which he appreciated.