The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition) (Paperback)

by Douglas K. van Duyne (Author), James A. Landay (Author), Jason I. Hong (Author) "The World Wide Web is no longer a novelty..." (more)
Key Phrases: navigation framework, powerful horn, standard shipping, Helping Customers Complete Tasks, Basic E-commerce, Advanced E-Commerce (more...)

Editorial Reviews

Product Description
<>Praise for the second edition of The Design of Sites

 

"In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web teams. As I read The Design of Sites, [I see] the insight from years of professional advice has been put to paper. Nowhere have I seen such a practical, effective, and easy-to-use book to solve and avoid Internet design issues. I keep a copy of the book handy to remind me of the things I forgot and to gain fresh perspectives. It never fails to deliver."
-John Cilio, marketing manager, IBM System x & z Storage Synergy

"The Design of Sites artfully brings forward the original intent of Christopher Alexander’s pattern language into the user experience design arena. It is a valuable and comprehensive reference."

-George Hackman, Jr., senior director of User Experience for User Interface Guidelines, Patterns and Standards, Oracle Corporation

"The Design of Sites is one of the best tools I have in my usability toolbox. [These] Web UI design patterns make it easy for me to show my clients how to get the most usability bang for their buck."

-Claudia Alden Case, usability consultant and interaction designer, Alden Case Enterprises, Inc.

"If only biology class had been like this. Lucid text, bulletproof content, and a comprehensive taxonomy that’s just as much a source of inspiration as it is a production tool. This is a really, really good book. If you build Web sites, read it."

-Marc Campbell, author of Web Design Garage

Praise for the first edition of The Design of Sites

"Stop reinventing the wheel every time you design a Web site! The Design of Sites helps you rethink your Web sites in terms of genres and patterns. Once you have identified the patterns and applied the best practices for those patterns as outlined in this book, you will reduce your design effort by 50 percent . . . at least!"

-Pawan R. Vora, vice president, Information Architecture, Seurat Company

"The content [in The Design of Sites] could make a novice into a seasoned professional over a weekend. Many companies pay a fortune for the information contained in the book’s primary chapters."

-John Cilio, marketing manager, IBM System x & z Storage Synergy

"This book has many handy checklists for what you should and should not do in creating a conventional Web site. Just following the authors’ suggestions would put your site in the top few percent for readability and usability."

-Jef Raskin, creator of the Macintosh computer and author of The Humane Interface

"Now that The Design of Sites has made its appearance, we won't have to put up with those poorly designed Web pages. These authors have captured patterns from successful Web designers, including their own experience in consulting and teaching, and have made this information accessible to all of us. The book is readable yet full of worthwhile information--a valuable addition to any Web designer’s bookshelf."

-Linda Rising, independent consultant and author of The Patterns Handbook, The Pattern Almanac 2000, and Design Patterns in Communications Software

"[The Design of Sites] bridges the gap from theory to practice and makes it possible for people in the Web-design space to use user-centered design principles in their work—without having to undertake extensive training."

-Maya Venkatraman, human interface engineer, Sun Microsystems

"The coverage [in The Design of Sites] is excellent--issues go beyond the traditional ‘design the best page’ focus and do a good job of showing the context. I haven’t seen any other book with the kind of breadth this has."

-Terry Winograd, professor of computer science, Stanford University, and editor of Bringing Design to Software

"With this book as a reference, you can benefit from what companies like Yahoo! have learned and apply it to your site, even if you don’t have a design and research team similarly sized and staffed."

From the foreword by Irene Au, director of User Experience, Google; former vice president of User Experience and Design, Yahoo!

The Design of Sites, Second Edition, is the definitive reference for the principles, patterns, methodologies, and best practices underlying exceptional Web design. If you are involved in the creation of dynamic Web sites, this book will give you all the necessary tools and techniques to create effortless end-user Web experiences, improve customer satisfaction, and achieve a balanced approach to Web design.

After a comprehensive tutorial covering the foundations of good Web site design, you will move on to discover the thirteen major Web design pattern groups. These patterns solve recurring design problems and help design teams avoid reinventing the wheel. Patterns range from creating a solid navigation framework and the all-important home page, to instilling trust and building credibility with your customers and improving site performance through better design.

The book features

• Coverage of AJAX, the Mobile Web, and online communities
• Seventeen new design patterns to add to the original ninety, including the new blog site type
• More than twenty significantly updated patterns
• 450 four-color screen shots and diagrams, including more than 150 new images
• Key site elements, including site maps, style sheets, dynamic elements, and customer profiles
• Clear, visual organization with color-coded sections for easy reference
• A balanced approach to Web design that takes both customer and business needs into account

About the Author

Douglas K. van Duyne, entrepreneur and software designer, is cofounder and a principal of Naviscent, a Web research and design firm. He has been an innovator in customer-centered design, online shopping, e-commerce, and multimedia development for numerous Global 2000 companies.

James A. Landay is a professor of computer science at the University of Washington. Previously, he served as the director of Intel Research Seattle, which focuses on the emerging world of ubiquitous computing, and as an associate professor for computer science at the University of California, Berkeley.

Jason I. Hong is a computer science professor in the Human-Computer Interaction Institute at Carnegie Mellon University.

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Product Details

• Paperback: 1024 pages
• Publisher: Prentice Hall PTR; 2 edition (December 24, 2006)
• Language: English
• ISBN-10: 0131345559
• ISBN-13: 978-0131345553
• Product Dimensions: 9.1 x 7.3 x 1.5 inches
• Shipping Weight: 3.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (28 customer reviews)
• Amazon.com Sales Rank: #33,980 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

28 of 32 people found the following review helpful:

3.0 out of 5 stars Was hoping for some more fundamentals, September 29, 2007

By	P. G Lee "paullee52" (Bay Area, CA) - See all my reviews (REAL NAME)

I was hoping this book would have more fundamental design insights that could be applied to various situations. However, I found it to be a bit too obvious with samples and ideas based on common websites. The design points were ones anyone who browses the web could have figured out on their own. Essentially the book would use popular websites as models and say do your sites like this. There was no obvious indicator that these were even patterns per se. Just that these sites are popular so they must be the best way of doing it. That didn't seem particularly convincing when most sites design changes every 2-3 years. It also didn't highlight the shortcomings and tradeoffs you must make when choosing a particular pattern. Essentially this book wasn't much use to me since the websites I work on don't fit any of their models. I was hoping for a book where you can apply *fundamental* design patterns to all types of situations not just the specific ones mentioned (e.g. The best way to format entry fields, when to use a pop up versus show everything at once, how mnay items to show in a list, when to use pagination versus list scrolling, and the why's and hows and tradeoffs and all that stuff we consider when designing a web site.) I was hoping for something along the lines of the Microsoft style guide I read several years ago, but catered for the web.

19 of 21 people found the following review helpful:

5.0 out of 5 stars here are many tips for designing, December 25, 2006

By	W Boudville (Terra, Sol 3) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

This is a book that shows how far website designing has come, since the early days of the mid 90s. Back then, texts on the subject often focused on the technical mechanics. Heavy on HTML, explaining what all those tags did. Plus much details on how to run the web servers. Those were texts for programmers.

Duyne and his co-authors give a higher level discourse. One better attuned to a true design approach. And germane to people of different skill sets than programmers. While there is still some discussion at the HTML level, nowadays you can safely assume that much of that degree of detail can be safely handed off, after the design (or a first cut of it) is done.

The text spans many aspects of a website. Like having a consistent visual style across all the pages. Or perhaps distinct styles, but each within a clear subset of pages. And the developer should always try to keep in mind what a visitor might expect. For this, a logical and easy to understand layout of the pages relative to each other is key. Along with an accompanying site map. Granted, if you are just starting out with a small site, the map may be unnecessary. But if you have ambitions for more, then designing a logical subdivision of the pages is advised.

You probably want search engines to list your site. And list it prominently. Where this applies whether you have a corporate site or a non-profit site. So a chapter offers several hints for search engine optimisation. For one thing, try having meaningful titles for each page. But perhaps the best thing you can do, if you want other websites to link to yours, is simply to write the text as fluently and interestingly as you can. Make visitors WANT to read your pages. All the technical SEO steps are important, but ultimately secondary compared to this.

The book also warns of phishing attacks against your site. Perhaps inevitable if you will be doing ecommerce, and if your site becomes popular. One key piece of advice is NOT to outsource your email subscriptions to a third party site. Not only can it make some subscribers suspicious, but it increases their vulnerability to phishing messages.

9 of 9 people found the following review helpful:

5.0 out of 5 stars Lives up the "design pattern" legacy, August 23, 2007

By	Mitchel J. Haas "mitcheljh" (Midwest USA) - See all my reviews (REAL NAME)

The amount of web site design knowledge presented in this text is almost unbelievable. Almost every aspect of website design is covered. If you're looking for a 'implementation how-to' book, look elsewhere. This text is more of a 'design how-to' text, and it does an unparalleled job of that.