Customer Reviews

Design Synectics: Stimulating Creativity in Design

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Design Synectics is a stand out browse and reference text for Art educators. I would also highly recommend this book to any creative person. It is like a service manual for the artist/ divergent thinker. Presenting individual visual and cognitive concepts in a schematic that is easy to read and fun to practice. While some of the action items in this book may seem a little too structured, individual educators will have little trouble in customizing the approaches to fit with their style. While many books written for Art teachers only give outdated product based ideas, Design Synectics gives insight into the thinking associated with visual literacy. This book is a true Art educator staple.

This excellent book illustrates beautifully the analogy building aspect of the powerful Synectic problem solving process, from the standpoint of design. It is also a great companion to Art Synectics by the same author. Both of them never cease to amaze me, as I often turn to their many pages for creative inspiration. Both of them are also packed with easy to follow and fun exercises.

They are among my first few books on understanding the Synectic process. Synectics was created by William J J Gordon & George Prince in the 50's or 60's. The process can be applied in both the educational as well as business settings. In fact, Gordon had created many exercise books for use in the schools. Unfortunately many of his good stuff in this respect are now out of print and hard to get.

As an art educator, this is the book I turn to when my ideas have run out. It has some great starting points for stimulating thought--both in yourself and your students. It offers terrific visuals which suggest all sorts of ideas for starting interesting projects. Read the text and you realise it is even better than it looks--this book is all about how to think in new and creative ways. Any way you'd like to use it, this book is refreshing.

This is a must have for any middle school, high school or college art educator! Great creative ideas for lessons, sketchbook assignments or model ideas for large projects. I have used this book many times and the projects are always a huge it, highly successful, challenging and instill creative thinking.

There are enough ideas in here to keep anyone busy creating for a long time. I believe that is can be used in just about any form of art one may pursue.

This book, along with "Art Synectics". is a gold mine for maximizing meaningful creative production. It towers above many other "How To" books for artists. If you're an arts student or creative professional, you cannot afford to omit this book from your library.