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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value Paperback – November 10, 2009
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"In this compilation of essays from many of design’s best thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."—Roger Martin, author, The Opposable Mind; dean, The Rottman School of Management, University of Toronto
"This collection of work from some of the design industry's top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business."—Stefano Marzano, president, Philips Design
"The practical value of 'Design Thinking' for managers isn't just in its impressive breadth and scope. The design perspectives and principles it articulates are essential for organizations looking to intensify their innovations and animate their brands. Cogent, readable and usable, this book makes design investment a smart choice."—Michael Schrage, author, Serious Play; fellow, MIT Sloan School of Management
About the Author
More About the Author
Lockwood is founding partner of Lockwood Resource, an international recruiting firm specializing in design, UX and innovation leadership recruiting. He was previously the President of DMI, the Design Management Institute, a non-profit research association, a corporate Design Director, and a design agency Creative Director. He manages a blog about Design Leadership at www.lockwoodresource.com.
Tom is a design advisor to countries and to companies, a frequent design award judge, blogs for Fast Company, a keynote speaker and led workshops in over 20 countries.
Top Customer Reviews
Perhaps that's a bit overly simplistic, but it's close to essence of it. How do I know? Because I spent many hours reading this book and others (including Change By Design), browsing web sites and blogs, and ultimately hiring a design thinking consulting to give my team an introduction.
What this book offers:
- A collection of discrete essays by different authors organized around different themes, each showing how design thinking can be applied to different areas of business, such strategy, brand, and service design
- A brief overview of what design thinking is
What you won't get - or at least I didn't
- Hands on guidance on how exactly to start changing your own processes to incorporate Design Thinking
- A single coherent view of design thinking
I haven't really found a great resource yet for that. Change By Design, probably the best known in this area, didn't help me any more than this book. In both cases, I found the books somewhat inspiring, informational, provocative, but not quite operational. It was helpful to me to keep reading various other thinkers talk about service design and design thinking, but this isn't a How To book.Read more ›
In this volume, we have an anthology of essays by 31 contributors, including Thomas Lockwood who also served as editor. Although there is commendable variety and diversity among the essays, Lockwood suggests that there are "several key tenets of design thinking that seem to be common. The first is to develop a deep understanding of the consumer based on fieldwork research...Having the users involved early on also makes it possible to get user evaluations of a concept. Therefore, a second important aspect of design thinking is collaboration, both with the users and through forming multidisciplinary teams...The third part is to accelerate learning through visualization, hands-on experimentation, and creating quick prototypes, which are made as simple3 as possible in order to get usable feedback...The fifth and last aspect, which may not be on everyone's list but which I endorse, is the importance of the concurrent business analysis integrated during the process rather than added on later or used to limit creative ideations.Read more ›
Most Recent Customer Reviews
I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a... Read morePublished 3 months ago by Phil
Pretty good but honestly kind of boring. I would have liked to see more stories in there and examples, not just facts.Published 18 months ago by JOSEPH R BOYER
Very good. This book is the extended version of 'Design Thinking' Harvard Business Review 2008 June by T.Brown. I enjoyed reading itPublished 19 months ago by Bahar
Great read with many useful tools. I'm using design thinking concepts to expand my way of approaching program and executive development processes. Read morePublished 21 months ago by Terrence E. Maltbia
Great blend of theory, application and case studies that serve as a great resource for anyone interested in design, innovation and branding.Published on November 7, 2013 by proto_kai
This is one of the books that everyone should read - in business or otherwise. It shows us how to problem solve by looking at everything. Highly recommend.Published on December 31, 2012 by J. Kevin Tugman
So far heavy on the history but now the author is delving into the practical methodology of the practice. Getting quite a bit more interesting now.Published on September 11, 2012 by Topshelf