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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Average Customer Review: 4.5 out of 5 stars  See all reviews (11)
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“A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”—Roberto Verganti, author, Design Driven Innovation; professor of innovation,... Read More

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