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How to Design and Write Web Pages Today (Writing Today) Hardcover – March 21, 2011

ISBN-13: 978-0313380389 ISBN-10: 0313380384

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How to Design and Write Web Pages Today (Writing Today) + Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies) + Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
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Product Details

  • Series: Writing Today
  • Hardcover: 305 pages
  • Publisher: Greenwood (March 21, 2011)
  • Language: English
  • ISBN-10: 0313380384
  • ISBN-13: 978-0313380389
  • Product Dimensions: 9.3 x 6.2 x 1.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #925,370 in Books (See Top 100 in Books)

Editorial Reviews


• Approaches Web design from the ground up: if you can type and click a mouse, you can build a Web page

• Features software-neutral methods of Web design so that all of the methods in the book can be completed using free and open-source software

• Offers guidance according to World Wide Consortium (W3C) standards for Web languages, guaranteeing that pages built according to the advice in this book will work today—and continue to work tomorrow

• Goes beyond technology and talks about the communication principles behind different design choices

• Introduces readers to the terminology surrounding Web design, helping them collaborate with other writers and designers

• Screenshots of different Web design approaches, practices, and user experiences—all based on work by the author

• A brief glossary of the most common terms

• A select, annotated bibliography for going even further in your Web writing, and staying current as Web writing and design progress over time.

"This book is a one-stop resource for individuals who need practical, low-cost solutions and useful tips on how to make Web design affordable, effective, and relatively easy. . . . Recommended. Lower-division undergraduates, two-year technical program students, professionals/practitioners, and general audiences."



"This book provides an informative and practical overview of design, technical, and content considerations for today's web designers. . . . . It's a useful purchase for media specialists who create web pages or as a resource for teachers who teach web design classes."


Library Media Connection

Book Description

Most businesses, even sole proprietorships, are finding websites a necessity today. The good news is that Web writing and design can be done with free, open-source software; no costly investment is required, no expensive designer need be employed. HoW's it done? With one invaluable book.

More About the Author

Karl Stolley is an associate professor of digital writing and rhetoric at the Illinois Institute of Technology in Chicago, IL, where he teaches graduate courses on Web design, information architecture, and the rhetoric of technology. He also directs Gewgaws Lab, an open-source design and development research group as well as the Digital Communication Research and Instruction Lab. His publications have appeared in such journals as IEEE Transactions on Professional Communication, Journal of Business and Technical Communication, and Kairos: A Journal of Rhetoric, Technology, and Pedagogy. Stolley earned his doctorate from the Rhetoric and Composition program at Purdue University in West Lafayette, IN, where he was webmaster of the world-renowned Purdue Online Writing Lab (OWL). He has also served as interface editor for Kairos and led its redesign, which was awarded the Council of Editors of Learned Journals' Best Journal Design Award in 2009--the first Web-based journal to receive such a distinction.

Stolley maintains a Web presence at and is on Twitter @karlstolley.

Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Gabriel Ross on August 21, 2011
Format: Hardcover
I consider myself a beginner and this book really helped me get me up and running on designing web sites. Each section is to the point and doesn't assume too much, which is perfect for me. The chapters about HTML and CSS were invaluable. It could have used a chapter on designing web graphics, so I just use GRSites for that which a lot a people seem to swear by. I found going thru the book for hours, and learning new things in an enjoyable and organized way, the author definitely writes well. Great stuff!
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2 of 2 people found the following review helpful By Amazon Customer on January 19, 2012
Format: Hardcover
Karl Stolley's "How To Design and Write Web Pages Today" is a good, solid introduction to fundamentals of web page authoring. It's a collection of tools and a downloadable template which, when worked through by anyone with the must fundamental personal computer experience, a good foundation of page authoring skills and items of interest.

There just aren't enough of this kind of book these days - a simple, focused guide teaching one practical computer skill. If you know someone who continually talks about wanting to get into web development someday, this is a basic skills book they should have and work through with the downloadable Rapid Prototyping Kit (a shell of pages and sheets and javascript files) which the author maintains at his website.

HTML 5 may replace some XHTML coding, but the basic principles which a reader of this book will work through will help them engage with HTML 5 or older languages.

For experienced developers: I found it useful for reviewing and updating my site template toolbox. Might work for you too.
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1 of 2 people found the following review helpful By Robert L. Harris on May 21, 2013
Format: Hardcover Verified Purchase
This was one of the best introductions to designing and writing web pages for beginners that I have seen.
It's perfect for anyone without a background in programming.
It surprises me that in has not become more popular.
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