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Design Writing Research Paperback – June 10, 1999

4.3 out of 5 stars 3 customer reviews

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Editorial Reviews

Review

'At last, an analysis of the design of writing...sophisticated, penetrating, incisive' (Rosalind Krauss) 'This book provides essential background in current design theory and opens the way to a broader awareness of the fundamental role of graphic design in our time.' (Mildred Friedman)

From the Publisher

This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures. The book closes with history, a section organised as a time line spanning 200 years of design in America. These historical case studies show how the modern profession of graphic design emerged in response to cultural, political and economic developments in the US.
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Product Details

  • Paperback: 211 pages
  • Publisher: Phaidon Press; Revised edition (June 10, 1999)
  • Language: English
  • ISBN-10: 0714838519
  • ISBN-13: 978-0714838519
  • Product Dimensions: 8.4 x 0.9 x 11.8 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #687,427 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
This is a great find for anyone interested in the more theoretical underpinnings of graphic design and typography. From Foucault to Derrida, the authors sample a number of approaches towards the "why" behind the design of printed materials. Graphic designers will find great introductory resources on topics such as deconstructivism and the intellectual archaeology of design, whereas more politically minded souls will enjoy essays on race and sexuality in graphic design and advertising. A nicely done, eclectic reader.
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Format: Hardcover
Ever wonder why those little airport symbols for men's and women's restrooms look the way they do? Shouldn't the female symbol be sitting down?
This book helps explain how those supposedly universal symbols evolved, along with many other elements of design that we encounter everyday as we negotiate society. This is a rather unique compilation of articles related to the history, practice and science of design in myriad forms and media. Why do printed words look the way they do? Many of us have never really thought about it much, I'm sure. But Lupton and Miller reveal in readable and entertaining prose that design choices are integral to the content in visual media, from newspaper columns to advertising billboards. The book is worth the price just for the guided tour through legendary examples of subliminal eroticism in advertising. Sex on the Rocks -- who'd a thunk it?
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By Rob de Wit on March 12, 2013
Format: Paperback Verified Purchase
A book you must have if you want to go for design, the how and why's.
Informative facts, very informative.
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