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Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide
 
 
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Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide [Paperback]

Chuck Green (Author)
4.8 out of 5 stars  See all reviews (14 customer reviews)


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Book Description

Design-It-Yourself July 1, 2001
There are two things that make Design It Yourself: Newsletters unique among design books: First, it is specific not general. Designer and author Chuck Green steps you through the process of producing a newsletter—from creating a plan and choosing a style to illustrating your message and finding a printer. He not only tells you exactly how to do it, he steps you through the process with a series of in-depth checklists to ensure you won’t miss a single detail.

The second distinction is that it provides layout recipes you are free to copy. While most design books present other people’s work as inspiration with the understanding you won’t copy designs outright—this book include professional-quality newsletters designed specifically for you to use in any way you choose. You are free to, in fact encouraged to, borrow any idea you find in whole or in part.

Chuck’s highly detailed, idea-rich layouts include the type of information designers need to know: Comprehensive page layouts and dimensions, the names and sizes of typefaces, specific color palettes, sources for graphics and photographs, and lots of insightful production tips and design inspiration.

The combination of easy-to-understand instructions, extensive design and production guidance, and detailed recipes makes Design It Yourself: Newsletters an essential new type of hands-on reference for anyone eager to create a compelling, information-rich news and marketing publication.



Editorial Reviews

From the Author

For a long time I have wanted to write and illustrate a design book that steps the reader through the complete design process. From conceiving a smart idea to checking the final printed product for proper ink coverage--the big picture to the smallest details. This is that book.

If I’ve done my job, you will refer to often, not for theory, but for the kind of real world, practical insight you might share with a colleague. Enjoy.

About the Author

Chuck Green is the principal owner of computer software company Logic Arts, and has worked with clients including AT&T, Lotus Development, and the United States Navy. He is the author of Rockport Publishers' Design It Yourself: Logos, Letterheads, and Business Cards; Desktop Publishers Ideas Book, 2nd Edition; and Clip Art Crazy, and is a frequent contributor to several design and business publications.

Product Details

  • Paperback: 160 pages
  • Publisher: Rockport Publishers (July 1, 2001)
  • Language: English
  • ISBN-10: 1564967689
  • ISBN-13: 978-1564967688
  • Product Dimensions: 11.1 x 8.5 x 0.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,166,249 in Books (See Top 100 in Books)

More About the Author

Chuck Green is the principal of Logic Arts Corporation--a design and marketing firm--and the host of ideabook.com--a popular center for the exchange of print and online communication ideas.

He is a contributor, past and present, to many publications including:
Before & After Magazine
Dynamic Graphics Magazine
Layers Magazine
Home Office Computing
InDesign Magazine

Sites:
Web > http://www.ideabook.com
Links > http://www.jumpola.com
Blog > http://www.pageplane.com

 

Customer Reviews

14 Reviews
5 star:
 (12)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (14 customer reviews)
 
 
 
 
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Design It Yourself Logos Letterheads and Business Cards, March 27, 2002
By 
This review is from: Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide (Paperback)
I recently purchased this book at a local bookstore on my lunch hour. It was so difficult to eat lunch with my new treasure and then have to return to work. Right after dinner that evening I sat down in a comfortable chair and just read and read until I went through the entire book. I just couldn't put this book down. It was wonderful, interesting and very informative. The recipes were great and I will incorporate their use in my at home graphic design business. I have been doing graphic design for about 8 years and cannot get enough to read on the subject. I am self taught and this is just the kind of book that will help those who are just like me, or even give fresh new ideas to those who are experts. Thanks Chuck! I need more of this -- got any more like this coming?
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7 of 7 people found the following review helpful:
5.0 out of 5 stars All consistent 5-star ratings means this is the BEST!, February 10, 2003
By 
This review is from: Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide (Paperback)
Who is this book for? Non-designers trying to design their own logos, letterheads & businesscards.

How good is it? It's the best I've come across. And I've gone through hundreds of them. This book helped me design a logo and stationary for more than one business, got my creative juices flowing, gave me a lot of ideas - that I would've never thought about otherwise - and to top it all, gave me STEP BY STEP instruction on how to achieve simple but very elegant, clean & professional results!

The design of the book itself makes you want to buy it the very first time you look at it - very well organized, simple, elegant. Inspires confidence.

Does it deliver the goods as promised? SURE!

Another of Chuck's books that I read ages ago and is highly recommended and valuable even today: The Desktop Publisher's Idea Book. It still sits on my desk/bookshelf, and I go back to it often to get new ideas.

Finally, Chuck's web site - ... - is equally impressive, a treasure chest of ideas & resources for budding or amateur designers exploring the world of design.

Request to Chuck if he reads this - please let us have more of these in a series - Design It Yourself Logos 2, 3, 4... etc. PLEASE!

Bharat Suneja

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6 of 6 people found the following review helpful:
5.0 out of 5 stars Start and Finish with Chuck Green's books!, October 24, 2001
By 
M. Wooten (Birmingham, AL United States) - See all my reviews
(REAL NAME)   
This review is from: Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide (Paperback)
I've been going to Chuck Green's web site ... for years now, and I've always appreciated his design style. Chuck has a distinctive flair for clean, bold, and professional design - it really hits the mark with me.

I've got all of Chuck's other books and refer to them often, but this is definitely Chuck's best effort to date. The reason is that this time Chuck has included the why's and how's of design, not just the what's. Another thing I've always loved about Chuck's work, whether in a book or on the web, is that he identifies EVERY typeface and piece of clip art he uses. No more wondering how to find out the name of that cool typeface!

All in all, a great piece of work. Let's hope Chuck continues this trend with an entire Design it Yourself series!

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A design theory book examines abstract concepts such as contrast, symmetry, and white space, under the assumption that if you learn to think the thoughts of a designer, you will be a designer. Read the first page
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Example Boulevard, Myriad Regular, Franklin Gothic Heavy, Caslon Regular, Adobe Systems, Microsoft Publisher, Adobe Illustrator, Bickham Script, Franklin Gothic Book Condensed, Color Ink, Adobe Photoshop, Century Expanded, Color Printed, Jasc Software's Paint Shop Pro, The Sampler Group, Berthold Akzidenz-Grotesk Light, Editor's Workshop, Myriad Multiple Master, Sampler Fire Alarm Systems, Adobe Caslon Expert, Dynamic Graphics, Font Bureau, Lay Out, Engagement Rings, Sampler Refrigeration
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