Design It Yourself Newsletters: A Step-by-Step Guide [Paperback]

Chuck Green (Author)

Book Description

Series: Design It Yourself | Publication Date: June 2002

Aimed at the millions of people who run their own businesses, have a computer and do not want to hire a designer to create a newsletter or brochure to promote their product or service. Q & A sections assist the novice in assessing their design needs. Projects are arranged by style and business type. DIY: Newsletters includes templates and tools the reader can use to easily create and output his or her own pieces. The book offers guidance for designing the right business pieces including: how to determine a style, how to achieve that style though type selection, color and scale and ultimately, how to put the elements together to create identity pieces that enhancer your business.

Editorial Reviews

From the Author

For a long time I have wanted to write and illustrate a design book that steps the reader through the complete design process. From conceiving a smart idea to checking the final printed product for proper ink coverage--the big picture to the smallest details. This is that book.

If I’ve done my job, you will refer to often, not for theory, but for the kind of real world, practical insight you might share with a colleague. Enjoy.

About the Author

Chuck Green is the principle of Logic Arts Corporation, a firm specializing in development of add-in computer software. Green is the author of The Desktop Publisher's Idea Book (Random House) and Clip Art Crazy (Peachpit Press) and has contributed to many publications including Before & After magazine and Home Office Computing magazine. He currently writes on-line for Microsoft's Business Advantage Web, Okidata's Small Business Resource Center, and Net Object's effuse Web.

Product Details

• Paperback: 160 pages
• Publisher: Rockport Publishers (June 2002)
• Language: English
• ISBN-10: 1564967670
• ISBN-13: 978-1564967671
• Product Dimensions: 11 x 8.5 x 0.5 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #266,805 in Books (See Top 100 in Books)

More About the Author

Chuck Green is the principal of Logic Arts Corporation--a design and marketing firm--and the host of ideabook.com--a popular center for the exchange of print and online communication ideas.

He is a contributor, past and present, to many publications including:
Before & After Magazine
Dynamic Graphics Magazine
Layers Magazine
Home Office Computing
InDesign Magazine

Sites:
Web > http://www.ideabook.com
Links > http://www.jumpola.com
Blog > http://www.pageplane.com

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars One of the best design cookbooks you'll find anywhere, November 22, 2002

By 

Steve Herlich (San Antonio, TX) - See all my reviews

This review is from: Design It Yourself Newsletters: A Step-by-Step Guide (Paperback)

DIY: Newsletters is another Chuck Green gem of great clarity and simple beauty. Good, thorough review of the design process in part one. But it's the 13 newsletter recipes in part two that I craved. Some stylish and arty, some plain and practical -- all uncluttered and appealing. With his step-by-step specifications, you just choose and use. Mix compelling content with any of these handsome templates and your readers will appreciate you. Even if you don't do a newsletter, Chuck's lucid explanations, sample palettes and effective use of clip art will improve all your print communication. Buy this book. Buy two...one to use and one to loan out. It's a bargain.

10 of 13 people found the following review helpful:

5.0 out of 5 stars Chuck Green Is At The Top Of His Game, July 8, 2002

By 

Lee Silber (San Diego, CA United States) - See all my reviews
(REAL NAME)   

This review is from: Design It Yourself Newsletters: A Step-by-Step Guide (Paperback)

Chuck has done it again. His series of books are THE best design books on the market and this one on newsletters is the best of the best. Even if you just look at the examples you will become a better designer--but I recommend reading this book cover to cover. Wow! What a great book.