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DesignSense For Presentations [CD-ROM]

Margo Halverson (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)


Out of Print--Limited Availability.



Book Description

November 1, 1999
DesignSense For Presentations is a computer-based training program on CD-ROM that trains PowerPoint users to think like graphic designers. It was developed for businesspeople who must create presentations, yet have no graphic design background. DesignSense is easy to use, is presented in a lively and engaging format, and provides the knowledge and skills to make better looking presentations.

Editorial Reviews

Review

"DesignSense should give the typical businessperson a broader and more critical understanding of the elements of graphic design...and it should give anyone a greater sense of confidence when making design decisions. Those who complete this program can't help but make clearer, stronger, more effective computer based presentations...and they'll deliver their messages with greater clarity and impact and perhaps a little style, too...DesignSense is a remarkable bargain. It's hard to imagine anyone not getting his or her money's worth." -- Gary Cosnett, Training Media Review, February 2000

"This is the type of information and training I've been looking for. I work with PowerPoint 90% of the time and the rest of the time I'm working in Excel, Photoshop or some other program, getting items to bring into a presentation. So I KNOW all the technical aspects of the program, I can do it blindfolded. The skill I'm trying to acquire is exactly what you sell: design sense...Previously, I had to rely on my own rather limited visual perception to know whether something looked good. DesignSense explains why a design looks good in a way that makes sense" -- Kathy Hunzinger, PowerPoint user

From the Publisher

"No matter how sophisticated the presentation software that's being used, if the user doesn't understand design concepts-doesn't, in fact, think like a graphic designer- he or she won't be able to utilize that software effectively. It's like handing an expensive camera to someone with no prior fine arts experience, and expecting them to shoot an award-wining photo"

Product Details

  • CD-ROM
  • Publisher: Proximity Learning (November 1, 1999)
  • ISBN-10: 0967873606
  • ISBN-13: 978-0967873602
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,988,651 in Books (See Top 100 in Books)

 

Customer Reviews

3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

30 of 31 people found the following review helpful:
5.0 out of 5 stars Great interactive learning for document design, April 7, 2000
By 
Elizabeth Frick, Ph.D. (North St. Paul, MN United States) - See all my reviews
This review is from: DesignSense For Presentations (CD-ROM)
One problem in written communication is that many creative possibilities are available on computers. You'd think that was the good news, but it's not. In the age of typewriters, upper case and underlining were our only design capabilities. We took our typewritten drafts to a trained graphic designer, and all was well.

Today's writers have countless typefaces available, and some people use too many in a document; they add boldface, italics, and outline effects; they employ ten different font sizes in one document, or reverse out their type, or add borders galore. The result can be ugly, unreadable documents.

It's especially hard with PowerPoint® (PP) presentations; the templates are predictable and encourage poor design. However, 90% of the electronic slides made in this country are created in PP. Some critics suggest throwing the program away; others advocate plug-in programs to make PP work better.

DesignSense for Presentations, a CD-ROM instructional program, presents another alternative: It suggests that users can learn basic design principles to improve PP productions, Web-based documents, and all their paper texts. Design principles are normally time-consuming and hard to teach in traditional classes. There are good textbooks, but they're not interactive or dynamic.

Design Sense shows different design options dynamically. The learner can experiment with reverse type (type color and ground) or view text in "tight," "regular," and "loose" options. There's an especially good section on typeface. With this 12-hour course, it's possible to work through each lesson in about a half an hour, which easily fits the time constraints of most corporate learners.

There are four sections of lessons: 1. Slide Layout 2. Type 3. Color 4. Visuals

An integration section follows: 1. Critique 2. Gallery 3. Templates (before and after) 4. Makeover 5. Examples 6. Glossary

DesignSense subscribes to a minimalist school of design, proposing that the simplest possible design is the very best. Every graphic component should be tested against the question: "Do we really need this component?"

The program runs on CD-ROM and is not installed on a user's system. It's very simple to run and has no complicated manuals. The registration form asks you to "Please fill out the following information, or tape your business card here." Such a simple, useful idea mirrors the entire program, which is simple and useful.

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25 of 26 people found the following review helpful:
5.0 out of 5 stars Delivers excellent presentation design guidelines, July 6, 2000
By 
This review is from: DesignSense For Presentations (CD-ROM)
I've been from the school of "use-what's there' when creating PowerPoint presentations. As long as I don't put too much text on a slide, include some clipart and charts, it's 'good enough'. As a consequence, I've never been satisfied with the results.

DesignSense is the first step-by-step material I've come across that explains the underlying principles simply, and clearly illustrates how to use them. You don't need to work through all of the materials before starting to see benefits. I was able to apply early guidelines to my presentations immediately. In some cases, the results were nothing short of stunning.

The progression of the material makes sense, moving from layout (relatively easy to conceptualize) to uses of type (a little more subtle), color and visual effects (the most knotty issue).

I've worked through the material thoroughly once. Now, the best way I've found to work with the program is to keep it open while I'm in PowerPoint, and use it as a reference. There's a very useful critique section I run through when I think I'm finished.

The package justified its purchase price on the value of any one of a number of guidelines:

- Use of small vs. large caps

- Use of techniques other than bold and underline for emphasis

- Reducing the size of text can ADD emphasis

- Limiting the number of type faces

- Details on punctuation

- Discussion of color palette and its use

If you do a lot of presentations, DesignSense is strongly recommended. It's like having Fowler's English Usage handy - except that it applies to design.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars Unmatched Design Sense for Non-Designers, December 4, 2003
By 
Scott Stein (Fort Worth, TX United States) - See all my reviews
(REAL NAME)   
This review is from: DesignSense For Presentations (CD-ROM)
DesignSense is unmatched for it's quality of presentation of graphics for non-graphics types. Though I know a great deal about graphics, I find it very helpful and am planning to use it as a training tool at my job. Our newsletters have looked amateurish way too long. This tool will help you and those in your company design better publications and graphics!
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