The Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing [Paperback]

Frank J. Romano; David Clark (Author)

Book Description

ISBN-10: 0883623013 | ISBN-13: 978-0883623015 | Publication Date: January 1, 2001 | Edition: 1st

A guide to help graphic designers understand and apply digital and variable-data printing concepts.

Editorial Reviews

From the Inside Flap

The Very Last Designer’s Guide to Digital, On-Demand, and Variable-Data Color Printing teaches graphic designers how to design for the digital press to get the optimum print product. This concise, easy-to-understand book by industry experts David Clark and Frank J. Romano explains why digital presses do not reproduce images in the same way a conventional press does and why it is important to tailor designs specifically for the digital press in order to maximize the quality of the finished piece—whether it be an on-demand textbook, a series of personalized brochures, or a variable-data direct-mail marketing piece. The full spectrum of design issues are explored, including choice of file format, typeface, image, and paper; workflow; page layout; stripping; and imposition databases; preflighting; and more. A section on color issues addressing color correction, conversion, matching, and management rounds out the comprehensive nature of this important guide.

About the Author

David Clark holds a Bachelor of Science degree in printing management from the RIT School of Printing and is now a candidate for a Master of Science degree in electronic publishing also from RIT.

Frank J. Romano is chair of the RIT School of Printing Mangement & Sciences, author of 35 books on graphic arts technology, and teaches digital printing and publishing.

Product Details

• Paperback: 83 pages
• Publisher: Graphic Arts Technical Fndtn; 1st edition (January 1, 2001)
• Language: English
• ISBN-10: 0883623013
• ISBN-13: 978-0883623015
• Product Dimensions: 10.9 x 8.2 x 0.2 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,588,804 in Books (See Top 100 in Books)

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