Customer Reviews

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

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In my search for structured discussion on design process and research, I was fortunate enough to find this book, "A Designer's Research Manual," at the MOMA bookstore in SoHo. I only wish this had been available and required text when I was still in school. The Authors have done a great service to the design profession, and it's clients. Those of us who are more designers than "artists" would do well to integrate the principles of this book into our processes & methodologies for tackling our clients' business problems. It's thinking like that in this book that will make the case for design's value to the business of our clients. Thank you Jenn & Ken Visocky O'Grady!

This book presents the otherwise-boring-for-us-designers subject of research in an extremely readable format with effective use of charts and diagrams.

It explains why research is important and goes on to explain the different methods of research, but not in such great detail as to make you doze off mid-sentence. The information is brief, to the point, and very well laid out.

On the whole, a very good read. Almost half the book is dedicated to case studies that portray how research influenced the design direction (This, I particularly enjoyed).

Graphic design is about much more than typography, composition and colour. Researching and understanding the client's needs and those of the target audience are key to the design process. This book is a valuable resource for designers seeking to understand the research strategies and methodologies appropriate for their work.

Kudos to the authors and the professional community of contributors for this book specifically aimed at designers. A Designer's Research Manual conveys information in a clear and readable manner with concise text, helpful graphics and relevant international case studies.

If you are a graphic design student needing help with research methods, get this.

For practising students or seasoned designers, this book is great to have around for quick and useful information into research strategies for any project.

The book covers research techniques which are appropriately laid out periodically as you would do them in a real life situation.

One thing I feel like also mentioning is the size: not too big and not too small, light and easy to carry around - just right to have hanging inside your bag whenever you are stuck on where to go next with a project.

I took this book out of the library first and found it really helpful in planning the research phase of my design projects. After I had read the first chapter I decided it could be part of my permanent collection. The first chapter gives a lot of techniques and research methods (some known others not so much)and explains briefly how they work. The second chapter explains how to use and combine all these methods into one or several strategies for better preparing the research phase of a design project and making the research more accurate. The third chapter explains how to adapt these methods to especific projects and tailor them according to your own needs. Finally, chapter 4 gives yet, more examples and case studies of research driven projects from well known companies and organizations. Overall I think this book communicates a clear basic idea of what research driven design is and helps designers better gather and use real hard data to use in their projects.

Is a very good guide, more than a manual, about graphical design, with a complete reference for the students and profesionals.

Fast service, got my product in less then a week, will definitely use them again

I had to buy this book for a Design Research class. I like the simplicity of the book and the information it contains. The authors dont bogg the reader down with a bunch of advanced technical terminology. I think this is a GREAT book for anyone just starting to get into design research. Its clear, consise and an all around good read. I've taken a few classes with Ken Visoky-O'Grady and he's an amazing professor. I think the book is a great first attempt and would be an asset for any young designer.

This book is a must have for any aspiring designer. I have the good fortune of studying under the author of "A DESIGNER'S RESEARCH MANUAL" Mr. Visocky O'Grady. Ken is my 'Design research' instructor; he is a high-energy teacher with a vast knowledge in his field. I recommend to all designers/students that you add this book to your library.