Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Designing for Behavior Change: Applying Psychology and Behavioral Economics 1st Edition

4.6 out of 5 stars 24 customer reviews
ISBN-13: 978-1449367626
ISBN-10: 1449367623
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Trade in your item
Get a $6.83
Gift Card.
Have one to sell? Sell on Amazon
Buy new
$31.11
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
List Price: $39.99 Save: $8.88 (22%)
50 New from $23.01
Qty:1
Designing for Behavior Ch... has been added to your Cart
More Buying Choices
50 New from $23.01 28 Used from $17.49
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

$31.11 FREE Shipping. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Designing for Behavior Change: Applying Psychology and Behavioral Economics
  • +
  • Hooked: How to Build Habit-Forming Products
Total price: $45.69
Buy the selected items together

Special Offers and Product Promotions


Editorial Reviews

Book Description

Applying Psychology and Behavioral Economics

About the Author

Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.

At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.

Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.

NO_CONTENT_IN_FEATURE

Product Details

  • Paperback: 394 pages
  • Publisher: O'Reilly Media; 1 edition (November 25, 2013)
  • Language: English
  • ISBN-10: 1449367623
  • ISBN-13: 978-1449367626
  • Product Dimensions: 7 x 0.7 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #106,266 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
When you think of the title: Designing for Behavior Change: Applying Psychology and Behavioral Economics, what comes to your mind? Is it any of these things:

How to find testers for your product.
How to do A/B tests.
Personas.
Being a `lean' organization.
Agile practices.

None of these came to my mind -- which is why I was surprised to find them in this book.

The short of it is this: this book has some great pearls in it, but there's a ton of noise you have to sift through. The issue comes from the author spending a lot of time on product management techniques, as mentioned above, which are orthogonal to the thesis.

The title for this book should have been:

Everything you need to know about building a product for self improvement.

In that case, the parts of the book which are decidedly about product management, could be forgiven.The author also spends a lot of time either reexplaining things or taking a long time to make a point. It made me feel that the author was stretching material to hit a certain word count.

For those who are like me and are interesting in the topic of, Designing For Behavioral Change, I suggest getting the book but only read the first 2 chapters and last 2 chapters. Skip all the stuff in the middle.
4 Comments 59 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Want to watch less TV? Put the batteries of your remote in the garage.

Want to lose some weight? Put the junk food on the top shelf in the basement.

When we tweak the environment to make bad habits difficult to engage in, our behavior changes.

This works with encouraging good habits, too.

Want people to do more recycling? Make the recycling bins extra large.

Want your employees to eat more healthily? Make the salad bar the first thing they see in the canteen.

“Designing for Behavior Change” looks at the various ways in which the design of (digital) products or services can change behavior DIRECTLY.

Which is exactly the opposite of what advertising has been doing for the last 100 years.

Whether we have yelled at people or tried a more creative approach, our industry has always assumed that attitudinal change precedes behavioral change.

For people to change their behavior, we first have to change their attitudes.

Wrong, says Stephen Wendel: Effective behavioral change is not the product of persuasion, but of strategic interface design.

What’s more, after adopting a new behavior thanks to a clever design change (= do more recycling because of bigger recycling bins), people will actually change their attitudes, too (= consider themselves environmentalists).

Want to be a truly effective communicator?

Let the actions influence the beliefs.

Let the attitudes revolve around the behavior.

Wendel’s book could mark the start of a Copernican Revolution in advertising.

Buy it, and you won’t miss it.
Comment 13 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Designing for behavior written by Steve Wendel, is an excellent book guiding developers and entrepreneurs, managers in making behavior changing apps or webapps that really work.

The fact that the book takes a, practical approach based on academic literature and persaonal experiences of the author makes it valuable. Many of the experiences comes from his dayjob, Working as a Pricipal Scientist at HelloWallet, nevertheless most of the examples in the book are taken form a daily live perspective.

The book gave me a clear insight and made me conscious about my and others brain and its decision process. And of course which steps should be taken to build an “habit” changing app. And more importantly how the app should tested, refined and reevaluated.

The book never leaves the main “brain decision flow”. The CREATE funnel

Cue: The user needs to think about something related to your product
Reaction: The mind reacts is the thought appealing enough to do something with it or does the user dislike the thought.
Evaluation. How much effort will the effort take and will I be rewarded
Ability. The person must actually be able to act some actions might not be possible driving a car for example, or doesn’t like to run in the rain when a fitness bracelet gives a notification
Time pressure. The user must have the time, or be pressurized enought to drop the current tasks or ocupation.
This flow returns throughout the book and makes it sure that you never forget that there is a long process/ action sequence necessary before the user, will download your app. And if the app is downloaded, the sames CREATE sequence is necessary for the user to use your app to change behavior every time.
Read more ›
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
When I first saw the title 'designing for behavioral change' I was too skeptical to buy. A few days later it came back to mind and I decide to take a chance since it's the only book I've seen on behavioral based product design. And I'm really glad I did. Here's why.

1). It gives a thorough review of the literature on behavioral economics and other close social sciences that give you the why behind Stephen's process. The process he uses is arduous, but one I think is realistic given the subject.

2) You read about Stephens actual projects throughout which makes it feel more real and attainable.

3) The chapters have great summaries at then end so you can get to the main themes easily later on.

In all, a great book if you're into this science,
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Designing for Behavior Change: Applying Psychology and Behavioral Economics
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: Designing for Behavior Change: Applying Psychology and Behavioral Economics