Designing Brand Experience: Creating Powerful Integrated Brand Solutions [Paperback]

Robin Landa (Author)

Book Description

ISBN-10: 1401848877 | ISBN-13: 978-1401848873 | Publication Date: September 2, 2005 | Edition: 1

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Product Details

• Paperback: 271 pages
• Publisher: Delmar Cengage Learning; 1 edition (September 2, 2005)
• Language: English
• ISBN-10: 1401848877
• ISBN-13: 978-1401848873
• Product Dimensions: 10 x 8 x 0.6 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #567,146 in Books (See Top 100 in Books)
  • #95 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial

More About the Author

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with her own firm, www.RobinLanda.com. In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Robin is an award-winning brand strategist, designer and author. Visit http://wsjcreativeleaders.com/ to see Robin as a finalist in the Wall Street Journal's Creative Leaders 2007 series gallery. She is the author of Advertising by Design, Designing Brand Experiences and the best-selling Graphic Design Solutions.

Customer Reviews

Most Helpful Customer Reviews

4 of 6 people found the following review helpful:

5.0 out of 5 stars The Best Book on Branding, January 4, 2006

By 

D. M. Anderson (Jersey City, NJ United States) - See all my reviews
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This review is from: Designing Brand Experience: Creating Powerful Integrated Brand Solutions (Paperback)

I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.

2 of 4 people found the following review helpful:

5.0 out of 5 stars Beginner's Guide to Branding..., November 5, 2006

By 

J. Hicks "-jh" (Atlanta, GA) - See all my reviews
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Amazon Verified Purchase

This review is from: Designing Brand Experience: Creating Powerful Integrated Brand Solutions (Paperback)

Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.

Make sure you understand what a brand is first, though... read "The Brand Gap" first.

0 of 1 people found the following review helpful:

4.0 out of 5 stars Brand New, February 14, 2009

By 

Merissa Tomlinson - See all my reviews

This review is from: Designing Brand Experience: Creating Powerful Integrated Brand Solutions (Paperback)

Quick shipping and new book. . . unfortunately could have gotten it cheaper somewhere else.