Customer Reviews

Designing Brand Experience: Creating Powerful Integrated Brand Solutions

5 star:		(4)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.

Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.

Make sure you understand what a brand is first, though... read "The Brand Gap" first.

Quick shipping and new book. . . unfortunately could have gotten it cheaper somewhere else.

This product arrived swiftly and in the excellent condition I expected. Thank you! It is wonderful!

I've read all the current and classic books on branding and brand identity. No one author, other than Landa, really sees the future of branding so clearly-Landa tells it like the big guns at Ogilvy and Landor! Love the term "experiences" which includes the audience as a major player in the brand.

I've never seen a book so poorly designed since my junior high health book. I thought this book looked good based on other reviews on amazon but once I opened it up all I see is horrible design. The book is based on an atrocious grid, with horriblly uninteresting typography, and a "let's try to hit every base, even if it's only for a couple of lines" attitude to the content.

The content is written like a junior high essay. I don't mean in the way the author articulates herself, what I mean is how she touches on subjects so briefly as if she was required to by somebody else. The intro for example contains a brief (brief brief) history of just about every part of design, but in a bulleted format like she was giving a lecture. There's just no heart in the content.

Overall, the whole thing looks like a powerpoint presentation and I'm so disgusted by what I see that I can't even get past the first two chapters. I'm selling this book and getting my money back for something more worth while.