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"The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (Design Issues, 4/1/2004)
"Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003)
"Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." (Communication Arts, May/June 2004)
Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands.
Quickly and efficiently communicates what it takes to create a visual brand identity.Published 9 months ago by J. DeGraaf
I've lost count of how many times I've referenced this book! It is clear, concise and a wealth of great information. Read morePublished on May 12, 2011 by Ellay Jay
This book should have be required reading for any graphic designs school. Being a graphic designer myself, I must say that this book is a valueable tool to sellings and building... Read morePublished on September 23, 2007 by White Elephant Studios
This book is a visual learners dream come true. Instead of just talking about branding, this book lays it all out for you, and takes you through the journey of several companies on... Read morePublished on April 2, 2007 by Jason Prziborowski
DBI gives a pleasant overlook of the branding process illustrated with various examples. It is however not a guidline to creating/building/maintaining a brand, so in this the title... Read morePublished on September 19, 2006 by Hollander
I was able to get a few great nuggets of information to use in my seminar for salon owners about the keys to a strong logo. Read morePublished on July 7, 2006 by Aura Mae
Innovation in almost every aspect of product development, design, marketing and distribution is driving new models for product naming and branding. Read morePublished on March 29, 2006 by David O. Shantz