"The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (Design Issues, 4/1/2004)
"Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003)
"Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." (Communication Arts, May/June 2004)
From the Back Cover
Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands.