Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands [Hardcover]

Alina Wheeler (Author)

Book Description

ISBN-10: 0471746843 | ISBN-13: 978-0471746843 | Publication Date: March 10, 2006 | Edition: 2

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Editorial Reviews

Review

"...the new edition of this well-regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)

From the Back Cover

Praise for Designing Brand Identity

This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
—Marty Neumeier, author, The Brand Gap

Alina Wheeler provides a practical structure for the brand-building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality.
—Al Ries, coauthor, The Origin of Brands

Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team.
—Communications Arts, May/June 2004

See all Editorial Reviews

Product Details

• Hardcover: 288 pages
• Publisher: Wiley; 2 edition (March 10, 2006)
• Language: English
• ISBN-10: 0471746843
• ISBN-13: 978-0471746843
• Product Dimensions: 11 x 8.4 x 0.8 inches
• Shipping Weight: 2.5 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #55,160 in Books (See Top 100 in Books)

More About the Author

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars The first "complete guide" that really is all that - and more!, March 29, 2006

By 

Ellen Warren (Jenkintown, PA USA) - See all my reviews
(REAL NAME)   

This review is from: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover)

This book is a revelation. I found pp.46-47, Staying on Message, to distill what's so appealing about the book as a whole - it's a masterpiece of delivering just the right information, and just the right amount of information: completely, concisely, brilliantly. In this section, as in Measuring Success (and really, throughout the book), what Alina Wheeler says is all anyone really needs to know. I loved the truly amazing organization of the book - in fact, of each page in the book, and the book itself is the best example of design and content working together to support the whole. I feel like it's the only book I'll ever need - it's a wonderful resource on so many aspects of branding, design, communication, and production - all in one easily accessible place!

3 of 3 people found the following review helpful:

5.0 out of 5 stars The Bible of Branding!, July 29, 2007

By 

F. Poli "Fabrizio Poli" (Chorley,Lancashire, UK) - See all my reviews
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Amazon Verified Purchase

This review is from: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover)

I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!

The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!

3 of 3 people found the following review helpful:

3.0 out of 5 stars It's just fine, July 16, 2007

By 

Mr. Greene (Michigan) - See all my reviews

This review is from: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Hardcover)

Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.