Designing Brands: Market Success Through Graphic Distinction [Hardcover]

Emily Schrubbe-Potts (Author)

Book Description

Publication Date: October 2000

Designing Brands is the first book to go inside the creative process behind graphic branding. A compelling graphic brand identity is almost the only way to generate success in today's competitive world market.

The seventeen graphic branding projects featured in this book illustrate the innovative graphic design concepts taking products and services to the top of the marketplace and consumer consciousness. The design profiles range from small companies to large, multi-million dollar corporations and show a wide range and variety of graphic projects illustrating the nuts and bolts of the design process and a behind-the-scenes look at the projects from concept to completion. Each profile illustrates the creative process behind the project, including the client/designer relationship, design inspiration and research, project planning and technical process, and final implementation.

Editorial Reviews

Review

Well-written, highly-illustrated case studies by the designers responsible for the branding of a particular product. -- Creative Magazine, November 2000

From the Publisher

The first to go inside the creative process behind graphic branding, this book features 25 graphic branding projects illustrating the innovative graphic design that is taking products and services to the top of the marketplace and consumer consciousness.

See all Editorial Reviews

Product Details

• Hardcover: 159 pages
• Publisher: Rockport Publishers (October 2000)
• Language: English
• ISBN-10: 1564966682
• ISBN-13: 978-1564966681
• Product Dimensions: 11 x 8.6 x 0.7 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,280,723 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Designing Brands, February 25, 2001

By 

Kyall Coulton (ABERMAIN, NSW Australia) - See all my reviews

This review is from: Designing Brands: Market Success Through Graphic Distinction (Hardcover)

I think this book covers a lot of area in regards to successfully designing brands. The book contains specific case studies from a range of industries and target groups covering the whole process of designing a brand. It looks at creating a brand from scratch as well as redesigning/updating an existing brand. Each case study details the strengths and weaknesses of the brand, graphically shows each stage in the redesign process and the many different forms of design and presentation the brand can be used for. I found this book to be a very valuable resource.