Industrial-Sized Deals Shop all Back to School Shop Men's Hightops Learn more nav_sap_SWP_6M_fly_beacon Fidlar UP3 $5 Off Fire TV Stick Grocery Shop Popular Services hog hog hog  Amazon Echo Starting at $99 Kindle Voyage Gear Up for Football Baby Sale
Buy Used
+ $3.99 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: Former Library book. Slight signs of use, but overall very good shape.Satisfaction guaranteed, no-questions-asked return policy!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Designing Brands: Market Success Through Graphic Distinction Hardcover – October, 2000

1 customer review

See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover, October, 2000
"Please retry"
$6.99 $0.01

Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.

Editorial Reviews


Well-written, highly-illustrated case studies by the designers responsible for the branding of a particular product. -- Creative Magazine, November 2000

From the Publisher

The first to go inside the creative process behind graphic branding, this book features 25 graphic branding projects illustrating the innovative graphic design that is taking products and services to the top of the marketplace and consumer consciousness.

See all Editorial Reviews

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 159 pages
  • Publisher: Rockport Publishers (October 2000)
  • Language: English
  • ISBN-10: 1564966682
  • ISBN-13: 978-1564966681
  • Product Dimensions: 11.2 x 8.9 x 0.7 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,513,094 in Books (See Top 100 in Books)

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Kyall Coulton on February 25, 2001
I think this book covers a lot of area in regards to successfully designing brands. The book contains specific case studies from a range of industries and target groups covering the whole process of designing a brand. It looks at creating a brand from scratch as well as redesigning/updating an existing brand. Each case study details the strengths and weaknesses of the brand, graphically shows each stage in the redesign process and the many different forms of design and presentation the brand can be used for. I found this book to be a very valuable resource.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Want to discover more products? Check out these pages to see more: logo design, branding