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Designing Brands: Market Success Through Graphic Distinction Hardcover – October, 2000

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Editorial Reviews


Well-written, highly-illustrated case studies by the designers responsible for the branding of a particular product. -- Creative Magazine, November 2000

From the Publisher

The first to go inside the creative process behind graphic branding, this book features 25 graphic branding projects illustrating the innovative graphic design that is taking products and services to the top of the marketplace and consumer consciousness.

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Product Details

  • Hardcover: 159 pages
  • Publisher: Rockport Publishers (October 2000)
  • Language: English
  • ISBN-10: 1564966682
  • ISBN-13: 978-1564966681
  • Product Dimensions: 11.2 x 8.9 x 0.7 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #7,795,742 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Kyall Coulton on February 25, 2001
I think this book covers a lot of area in regards to successfully designing brands. The book contains specific case studies from a range of industries and target groups covering the whole process of designing a brand. It looks at creating a brand from scratch as well as redesigning/updating an existing brand. Each case study details the strengths and weaknesses of the brand, graphically shows each stage in the redesign process and the many different forms of design and presentation the brand can be used for. I found this book to be a very valuable resource.
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