Designing Business: Multiple Media, Multiple Disciplines [Paperback]

Clement Mok (Author)

Book Description

Publication Date: June 1996

This text and CD-ROM aim to improve the design and organization of computers, the Internet and hybrid media which are used in business. The design and business communities are presented with ways of thinking about how the right technological design can be a strategic business advantage.

Editorial Reviews

Amazon.com Review

This book is as sprawling, innovative, elegant, difficult to encapsulate, and even thrilling as the new age of computing in business it describes. The author, Clement Mok, is one of the leading practitioners of what I would call "informational design", a hybrid of industrial design, advertising, and psychology. Lavishly illustrated with superb examples Multimedia design, and has great analyses of where current and future industries lie in the so-called process of convergence.

Everyone using the Internet, multimedia, or visual tools in business stands to learn a tremendous amount from this elegantly designed book. Very Highest Recommendation

From the Publisher

Mok provides the design/business communities with a new way of thinking about how the right design can be a strategic business advantage. It is the definitive guide to presenting a business identity through the use of traditional media vehicles and emerging technologies. - Corporations and two-person start-up companies are vying for the same customer, and corporate size is not a barrier to entry. This is where Clement's book is so vital. Charles Geschke, Adobe System's president

- Shows how effective communication is one way to out-think, out-plan, and out-perform the competition

- CD-ROM (dual-platform) exhibits interactive prototypes of multimedia brochures, interactive television, and Web sites as developed by Clement Mok Designs Inc., one of the most sought after interactive design agencies in the world

Product Details

• Paperback: 264 pages
• Publisher: Adobe Pr (June 1996)
• Language: English
• ISBN-10: 1568302827
• ISBN-13: 978-1568302829
• Product Dimensions: 9.9 x 7.9 x 0.7 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #767,656 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars dramatically conveys knowledge in a way mere text could not, March 8, 1997

By A Customer

This review is from: Designing Business: Multiple Media, Multiple Disciplines (Paperback)

This is a very beautiful book on the organization and presentation of information using digital multimedia. Although it is oriented toward the creation of flashy websites or multimedia, the principles, design issues, and recommendations are valid for more mundane knowledge management and presentation tasks. The book's rich graphics often dramatically convey knowledge in a way that a mere body of text could not.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Lucid visual essays on Information Architecture, September 13, 2002

By 

clappingtrees (Singapore) - See all my reviews

This review is from: Designing Business: Multiple Media, Multiple Disciplines (Paperback)

"A picture is worth a thousand words."

Discovering Clement Mok's book has been one of the few high points in my past two years' tedious but exciting research on instructional/information design.

Suddenly, many vaguely articulated concepts (about Information Architecture, Identity Design, Information Design, Interactivity Design and so on) by others (including reputable professors and acclaimed authors) became integrated and crystal clear for me while flipping through Mok's book. What many other people had tried to describe using thousands of words, Mok has managed to summarize with one or two pages of elegantly lucid info-graphics!

I salute you, Mr Mok! When is 2nd Edition coming out?

1 of 1 people found the following review helpful:

4.0 out of 5 stars Non-linear design philosophies embodied, February 23, 1998

By A Customer

This review is from: Designing Business: Multiple Media, Multiple Disciplines (Paperback)

The one thing this book imparts to it's reader that is invaluable and easily overlooked is that there are multiple manners, behaviors, and paths to organizing an interactive piece of work. And that these manners, behaviors, paths can be identified and used in the most proper contexts. This book helped empower me with a language needed to present the best solutions in website development where the listeners (and decision makers) would have had much room for intereptation and misunderstanding. Those sloppy allowances can cost a project weeks, even months with considerable fiscal and opportunistic ramifications.