Customer Reviews

Designing Business: Multiple Media, Multiple Disciplines

5 star:		(6)
4 star:		(3)
3 star:		(0)
2 star:		(3)
1 star:		(0)

 

 

This is a very beautiful book on the organization and presentation of information using digital multimedia. Although it is oriented toward the creation of flashy websites or multimedia, the principles, design issues, and recommendations are valid for more mundane knowledge management and presentation tasks. The book's rich graphics often dramatically convey knowledge in a way that a mere body of text could not.

"A picture is worth a thousand words."

Discovering Clement Mok's book has been one of the few high points in my past two years' tedious but exciting research on instructional/information design.

Suddenly, many vaguely articulated concepts (about Information Architecture, Identity Design, Information Design, Interactivity Design and so on) by others (including reputable professors and acclaimed authors) became integrated and crystal clear for me while flipping through Mok's book. What many other people had tried to describe using thousands of words, Mok has managed to summarize with one or two pages of elegantly lucid info-graphics!

I salute you, Mr Mok! When is 2nd Edition coming out?

The one thing this book imparts to it's reader that is invaluable and easily overlooked is that there are multiple manners, behaviors, and paths to organizing an interactive piece of work. And that these manners, behaviors, paths can be identified and used in the most proper contexts. This book helped empower me with a language needed to present the best solutions in website development where the listeners (and decision makers) would have had much room for intereptation and misunderstanding. Those sloppy allowances can cost a project weeks, even months with considerable fiscal and opportunistic ramifications.

I'm usually a fan of Clem's work, but the CD-ROM enclosed with the book is awful. It's a must to avoid. The book is pretty okay (as these things come and go)

I bought this book when it came out in 1996, read it then, and enjoyed it greatly. Every once in a while I pull it out and start browsing the pages and read individual chapters. It's still an inspiration!

Presenting a great graphic taste and Visual Communication, this extraordinary book offers you a comprehensive analysis over the new Information Design's Tendencies, with a full conceptual and philosophical studies about the managing process of the New Multidisciplinary Media. Even that the book was written a few years ago, the information it offers will be valid for a long time. If you're interested in the develop process of Multimedia Communication, or just have some knowledge about the new tendencies in Information Architecture, this is the book you are looking for.

This book is an exhilarating view of where we might be (or are) headed in the far-reaching realms of design.

Mok touches on "traditional" 2-D and 3-D structures, objects, products, print, and information design - as well as the information age equivalents of these - but it is mainly a very graphic exploration of the world inbetween and beyond.

I have recommended this book to corporate identity professionals, architects, and marketers - usually as a tool to help them explore digital opportunities and the future. I even loaned the book to a former colleague - who loaned it to her former colleague. I suppose they both liked it too much to return it to me and here I am six months later buying another copy...

Each chapter starts out simple, then suddenly shoots off into the ether. The book addresses some very broad and abstract concepts, often before you realize it has moved beyond the basics. Occasionally, you get lost. Often, you wish for more. Always, you are kept interested. It is not, however, a how-to or guideline type book like "Envisioning Information" or "The Visual Display of Quantitative Information" by Edward Tufte. A must-read for techies or suits who suddenly find themselves managing artsy-fartsy types (like myself). Just the pacing and tone of the book provide more insight into the workings of the (successful) creative mind than any number of power lunches, meetings, presentations or rounds of golf would. Also good for novice designers (again, like myself) thrust into a professional environment for the first time

Very disappointing for anyone who is not a novice to the world of design. Lots of big theories but little insight. Spend your hard-earned money on Tufte or Wurman instead

A clear and concise book loaded with illustrations concerning the design needed to represent yourself as a business in the world of the new media.

The book is written for anyone involved with new media, it's a refreshing change from all the too technical and dull books covering the subject.

Clement Mok and his team deserve an A+ for this book.

This book was so interesting that I couldn't get myself to put it down, I had to read it one time. (...and I almost did).