Designing for Children: Marketing design that speaks to kids [Hardcover]

Catharine Fishel (Author)

Book Description

Publication Date: October 1, 2001

Marketing to kids has become a multi-billion dollar industry-transforming child's play into serious business. Product creators and designers have multiple channels through which to access this hungry market-including the Web, television, and the plethora of new wireless devices-but first, they must understand what innately appeals to today's savvy, market-wise young people. This timely book reveals how to create designs that truly speak to the interests of kids by examining a wide range of successful campaigns for food, clothes, toys, magazines, websites, and entertainment for children. In detailed fashion, she takes readers through the false starts, challenges, and design revisions that initially plagued each campaign-and then reveals the solutions that resulted in the final, kid smart design. Some of the companies included: Barbie, Brio, Get Real Girl, Klutz, Crazy Bones, Nickelodeon, Kids Discover, Scholastic Books, Harcourt Brace textbooks, Jerry Pinkney, Zillions On-line, Teacher's Pet (TV show) Gary Baseman, Cheerios, Sonic kids meal toys, Bubble tape etc., Milk Chugs, San Diego Zoo, Ring-A-Ling Circus

Editorial Reviews

About the Author

Catharine Fishel specializes in working with and writing about designers and related industries. She is editor of the website www.LogoLounge.com and is the author of many books about design, including Redesigning Identity, The Perfect Package, Designing for Children, LogoLounge I, LogoLounge II, LogoLounge III, LogoLounge IV, Inside the Business of Graphic Design, and How to Grow as a Graphic Designer.

Product Details

• Hardcover: 160 pages
• Publisher: Rockport Publishers (October 1, 2001)
• Language: English
• ISBN-10: 1564968006
• ISBN-13: 978-1564968005
• Product Dimensions: 11.2 x 8.8 x 0.8 inches
• Shipping Weight: 2.8 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,594,735 in Books (See Top 100 in Books)

More About the Author

Catharine Fishel is a writer and editor specializing in design and related industries. She is the author of Paper Graphics and Minimal Graphics. She also works with Dynamic Graphics magazine and has written numerous books and articles on graphic design topics. She lives in Morton, Illinois.

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

4.0 out of 5 stars Take a look inside., September 25, 2003

By A Customer

This review is from: Designing for Children: Marketing design that speaks to kids (Hardcover)

For people who don't know much about children this is a good place to start. The book is divided into sections by age groups and lists what we need to keep in mind when creating products for the targeted age. It also has examples of products that are already on the market, in areas ranging from toys to food. I was very pleased with it.

1 of 2 people found the following review helpful:

3.0 out of 5 stars Good for ideas but..., November 4, 2006

By 

A. G. Moreno "ADV_AP" (San Francisco, CA) - See all my reviews
(REAL NAME)   

This review is from: Designing for Children: Marketing design that speaks to kids (Hardcover)

It's a good book to get ideas from but not that great if what you're looking for is theory.