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Designing Design Paperback – March 20, 2015
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Top Customer Reviews
In an introductory essay by John Maeda the author states `Kenya Hara is a complex man. He views the world through his many lenses of seeing, tasting, smelling, erasing, evaporating, and all the forms of construction and deconstruction.' And after those appropriate words this pristine book opens into the genius that is Kenya Hara. `Verbalizing design is another act of design....To understand something is not to be able to define it or describe it. Instead, taking something that we think we already know and making it unknown thrills us afresh with its reality and deepens our understanding of it.' What follows on the pages are images of page design, paper, bowls of white cabbage leaves, signs, images of Swatch watches that come down through projected air onto any surface presented, unique signage for public spaces, soft ice cream shapes, furniture, spaces, lamps, posters - any object that requires rendering is treated and discussed in concept and philosophy by a man of great wisdom as well as endless creativity. The illustrations accompanying the text are clean and as well placed on the page as any creation by Hara. This is a seemingly endless array of fascinating subjects.Read more ›
There is no way I can do justice to either the beauty of this book or to the insightful text by Hara or to the range of design displayed. You have to see the book yourself to really appreciate the fact that, of all the gorgeous designs presented within--and there are scores of them--none is more gorgeous than the book itself. I think anybody in the book business might want to take this book in hand and peruse it as an example of what can be done in book design.
There are hundreds of strikingly beautiful illustrations: color photos, photos done in brown light, in black and white, in tones of gray, in green and blue and many other colors, and in white. There are drawings and photos of drawings, and photos of objects artfully placed upon the page. From commercial products such as a cute and clever paper roach trap, to a power outlet with curves that looks somehow like a stylized mother and child, to a road designed like a river, to cultivated landscapes and hotel exteriors, the designs are exquisite and the presentation most appealing. In looking at the illustrations, one is struck with the modernity but one senses in the background the influence of ancient traditions: the clean lines of sculptured rock gardens, perhaps, the mannered elegance of the Japanese tea ceremony, the power and simplicity of the watercourse way of the Tao and--most amusingly--the impishness of Zen.
Hara begins with "re-design." Design artists are commissioned to redesign some "daily products of the 21st century"--toilet paper, matches, the roach motel, exit stamps, diapers, tea bags, and macaroni.Read more ›
The idea of involving the senses, first in how to consider what to design (a glass, a rug, a car) to how the senses are involved by the design is a considerable part of this abundantly-illustrated book.
A lot of the book is devoted to Japanese modern design, which, if you have ever looked at the stunning graphic ads on Tokyo subways, will astonish you with its beauty and sometimes sideways way of looking at the world. Much is covered about how to stop the eye and make the brain see something old in a new way.
It's very hard to cover all that is in this book, but my impression is that if you are involved in any kind of design, this might be a book to stimulate the creative process and get you thinking when a new project is on your drawing board. Beautiful, pictorial and thoughtful book. It's hard to be more specific, but if you are in design, you will probably find huge ideas and new ways to look at the world.
Most Recent Customer Reviews
I can't put this book down. It is elegant and flows beautifully. Kenya Hara is one of the greatest designers of our time and this work gives the reader a glimpse into how he sees... Read morePublished 12 months ago by Jacob Mathai
Still reading it, love the author, the design philosophies in the book are very interesting, and inspiring. Hope to see the real products some time.Published on February 20, 2013 by coolm2
It's a must recommendation to read for designer (beginner or expert)!This books brings the understanding concept of design to a whole new level. Read morePublished on August 10, 2012 by Dex
this is one of the best books on design that I have read. Kenya Hara's deep but simplistic design process
is classic, traditional and ultra modern. Read more
This Designing Design book presenting a very special angle on product design thinkings and techniques. Read morePublished on July 6, 2009 by Zhong Liang
when i first saw this book(in amazon), my first though was that it's one of the most boring design book ever published (because of its cover which makes this... Read more
Great book on design with great images, I understand there are other books and magazines by the same author that I wish them to be available again. Amazon, please do something!Published on April 16, 2009 by J. Bonilla
This books uses a very rich and poetic language to define modern concepts of design. It makes you fall in love with design all over again.Published on February 10, 2009 by Christopher Toledo
This title is exactly what you expect from the cover, it is absolutely amazing inside. Clean, conceptual work that ranges from product design to printing techniques. Read morePublished on June 9, 2008 by Consumer