Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
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Book Description
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.
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Editorial Reviews
Review
"Kim’s book is nothing less than a complete handbook for an entire profession. Kim’s unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate ‘how-to’ book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I’ve no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library." —Alan Cooper, bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design
"Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard." —Jared Spool, Founding Principal, User Interface Engineering
From the Back Cover
Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.
Designing successful products and services in the digital age requires a team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive volume addresses all of these and more.
Kim's book is nothing less than a complete handbook for an entire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I've no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library."
Alan Cooper
Bestselling author of The Inmates Are Running the Asylum and
About Face 3: The Essentials of Interaction Design
Kim is one of the brightest minds in the world of user experience design.
Her work on Goal-Directed Design and persona development has set
a standard."
Jared Spool
CEO & Founding Principal, User Interface Engineering
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Customer Reviews
“ Reading this will essentially give you a tried and tested step-by-step product design process proven by an established expert working at a well known design firm. ”
Most Helpful Customer Reviews
16 of 16 people found the following review helpful
By Carl Seglem
Format:Paperback
Kim Goodwin has written a book that I've been hoping for for years.
It's the book I turn to when I want thorough yet approachable guidance or reminders for how to do design.
I told a colleague of mine: "Finally! The textbook and handbook for the practice of interaction design!" Much inspiring and useful work has come before, but I haven't found such a comprehensive and useful how-to book for practicing and aspiring interaction designers.
If I could only have three books on my shelf to refer to in my interaction design (or if I were on a desert island where I was going to be designing interactive systems with people), I'd have:
* Kim Goodwin's Designing for the Digital Age for process,
* Jennifer Tidwell's Designing Interfaces for patterns, and
* Alan Cooper et al's About Face (3) for principles.
It's the book I turn to when I want thorough yet approachable guidance or reminders for how to do design.
I told a colleague of mine: "Finally! The textbook and handbook for the practice of interaction design!" Much inspiring and useful work has come before, but I haven't found such a comprehensive and useful how-to book for practicing and aspiring interaction designers.
If I could only have three books on my shelf to refer to in my interaction design (or if I were on a desert island where I was going to be designing interactive systems with people), I'd have:
* Kim Goodwin's Designing for the Digital Age for process,
* Jennifer Tidwell's Designing Interfaces for patterns, and
* Alan Cooper et al's About Face (3) for principles.
14 of 15 people found the following review helpful
By John McSwain
Format:Paperback|Amazon Verified Purchase
Designing for the Digital Age: How to Create Human-Centered Products and Services serves as an excellent guide and reference for new and experienced human centered design practitioners. Kim Goodwin (VP of Cooper) does a great job translating her goal-oriented design processes into clear and understandable terms. Human/user centered design books can easily be littered with heavy jargon or unintelligible references that make it difficult or impossible to understand or practice. Goodwin makes a conscious effort to explain and visualize many of the concepts introduced in each chapter and keeps the research lingo within reason. For example, in Chapter 12: Defining Requirements, Goodwin dispels what requirements aren't (i.e. features or specifications) and promptly outlines what is needed to generate effective requirements (i.e. data needs, functional needs, product / service qualities, constraints). In addition, Goodwin's writing style guarantees a cognitive learning experience with most readers by providing multiple exercises and scenarios that engage and evoke a desire for comprehension. The photography, diagrams, and charting are plentiful and supplement the subject matter effectively also.
I believe that this book is easily a pylon supporting the ever-swelling weight of UCD with its hoard of overlapping design disciplines. I recommend it to anyone interested in design or the design process...... Read more ›
I believe that this book is easily a pylon supporting the ever-swelling weight of UCD with its hoard of overlapping design disciplines. I recommend it to anyone interested in design or the design process...... Read more ›
6 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I have been looking for a book like this for over 10 years. Designing for the Digital Age puts forth a comprehensive framework for ux design and development. I have a large library of ux books that go into great detail on the the various phases of the UX process, they are all great, but it is up to the reader to blend a process from all of these disparate subjects. Kim's book is a logical step-by-step guide to creating meaningful solutions for clients and users. What i like most about this book is that it creates a foundation for the profession. Not that it is definitive, but it creates a starting point for ux professions to move forward from.
6 of 6 people found the following review helpful
By Jane Childs
Format:Paperback
Kim Goodwin has written a book that is destined to become a classic for Interaction Design practitioners. Whether you're new to the field of Interaction Design or an experienced practitioner, this book really does have something for everyone. My copy is already liberally tagged with sticky notes.
At 728 pages the book is detailed and thorough and designed as a walk through the end-to-end process of creating a product or service. Don't be put off by its weight, the color-coded sections allow you to easily dive into specific areas: Research, Modeling, Requirements, Framework, Detailed Design, Ensuring Success. The chapters within each section provide detail, examples, and case studies. For example, if interviewing is not your strength, the research section provides guidance from planning your research through to conducting interviews with targeted people. The annotated interviews are a terrific way of illustrating the points made earlier in the chapter and pulling all the information together.
Thoughtfully illustrated and beautifully designed, this will become one of those books found on Interaction Designers bookshelves that shows signs of regular use. Product Managers and Development Teams seeking to understand how to build a truly differentiated product or service will also gain much from this wonderfully comprehensive book.
At 728 pages the book is detailed and thorough and designed as a walk through the end-to-end process of creating a product or service. Don't be put off by its weight, the color-coded sections allow you to easily dive into specific areas: Research, Modeling, Requirements, Framework, Detailed Design, Ensuring Success. The chapters within each section provide detail, examples, and case studies. For example, if interviewing is not your strength, the research section provides guidance from planning your research through to conducting interviews with targeted people. The annotated interviews are a terrific way of illustrating the points made earlier in the chapter and pulling all the information together.
Thoughtfully illustrated and beautifully designed, this will become one of those books found on Interaction Designers bookshelves that shows signs of regular use. Product Managers and Development Teams seeking to understand how to build a truly differentiated product or service will also gain much from this wonderfully comprehensive book.
5 of 5 people found the following review helpful
By Jon Ruiz
Format:Paperback
The unique and valuable thing about this book is that it exposes all the details of executing the design lifecycle. There are many good books out there that give a high-level framework within which to do design (About Face), or give ideas, principles and inspiration (Universal Principles of Design) or go into detail about specific tools and techniques (The User is Always Right, Sketching User Experiences). While all of these are excellent books, only Kim's gives an end-to-end framework along with specific details of all of the tools and techniques to execute at each step. Everything is covered rom framing the project and getting buy-in to supporting the design during implementation and launch. It also covers the topics with surround the design process: project planning, building a team, and getting an organization to embrace design. I have had the privilege of working with and learning from Kim in the past. In addition to being an excellent designer, she is also an excellent teacher and has a knack for making topics simple and straightforward.
Most Recent Customer Reviews
5.0 out of 5 stars
The manual for an ideal design flow... wish it was realistic
The concepts in this book are wonderful, and would absolutely give any company the best shot possible at producing a product people will love. Read more
Published 8 days ago by J. Hicks
4.0 out of 5 stars
Still the best book on digital design processes
Kim Goodwin's book is essentially a detailed account of the hows and whys of Cooper's design process. The emphasis being on process. Read more
Published 2 months ago by Patrick Rushton
5.0 out of 5 stars
A solid book that explains it all
If you only could read one book about UX this should be it. It explains all the steps to create solid design.
Published 4 months ago by Kasper K. Kristensen
5.0 out of 5 stars
Planning For My Project
I found this book to be a very helpful guide for planning and finishing a project that I am developing. Read more
Published 9 months ago by J. Jorgenson
5.0 out of 5 stars
A Handbook for Goal-Directed Design in the Digital Age
Alan Cooper created Goal-Directed Design methodology, which he introduced in his influential 1998 book The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and... Read more
Published 14 months ago by Bruce Pharr
5.0 out of 5 stars
Almost always open on my desk
Leading a design effort is hard work. The process beautifully outlined and illustrated in this volume makes it possible. Read more
Published 19 months ago by Miles Bacon
3.0 out of 5 stars
Not practical. Doesn't get to the point fast enough.
I've been designing UI for years. I bought this book as a quick reference. For each step in the process, I'd like a refresher. Read more
Published on February 7, 2011 by maxonfire
4.0 out of 5 stars
Excellent read for Producers & Interaction Designers
This book is quite extensive in process and methodologies. My only complaint is that I would have liked to seen some templates or more examples on documentation - I can't afford... Read more
Published on June 10, 2009 by Gia Romano
5.0 out of 5 stars
MUST READ!!
INTERACTION DESIGN is NOT USER INTERFACE DESIGN! This is such a common misconception.
This book is an absolute MUST READ for ANYONE building products and services in... Read more
This book is an absolute MUST READ for ANYONE building products and services in... Read more
Published on March 9, 2009 by C. Bruce
