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Designing for the Digital Age: How to Create Human-Centered Products and Services Paperback – March 3, 2009

ISBN-13: 978-0470229101 ISBN-10: 0470229101 Edition: 1st

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Designing for the Digital Age: How to Create Human-Centered Products and Services + About Face 3: The Essentials of Interaction Design + Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
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Product Details

  • Paperback: 768 pages
  • Publisher: Wiley; 1 edition (March 3, 2009)
  • Language: English
  • ISBN-10: 0470229101
  • ISBN-13: 978-0470229101
  • Product Dimensions: 1.5 x 7.5 x 9.2 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #30,230 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Kim’s book is nothing less than a complete handbook for an entire profession. Kim’s unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate ‘how-to’ book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I’ve no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library." —Alan Cooper, bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design

"Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard." —Jared Spool, Founding Principal, User Interface Engineering

From the Back Cover

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.

Designing successful products and services in the digital age requires a team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive volume addresses all of these and more.

Kim's book is nothing less than a complete handbook for an entire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I've no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library."

Alan Cooper

Bestselling author of The Inmates Are Running the Asylum and

About Face 3: The Essentials of Interaction Design

Kim is one of the brightest minds in the world of user experience design.

Her work on Goal-Directed Design and persona development has set

a standard."

Jared Spool

CEO & Founding Principal, User Interface Engineering


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Customer Reviews

4.8 out of 5 stars
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It is also very easy to read and packed with loads of useful information.
C. Bruce
This is not a book to read, but rather a book to use, and I strongly recommend it for anyone involved in any function of interaction design.
Bruce Pharr
At 728 pages the book is detailed and thorough and designed as a walk through the end-to-end process of creating a product or service.
Jane Childs

Most Helpful Customer Reviews

19 of 19 people found the following review helpful By Carl Seglem on September 6, 2009
Format: Paperback
Kim Goodwin has written a book that I've been hoping for for years.

It's the book I turn to when I want thorough yet approachable guidance or reminders for how to do design.

I told a colleague of mine: "Finally! The textbook and handbook for the practice of interaction design!" Much inspiring and useful work has come before, but I haven't found such a comprehensive and useful how-to book for practicing and aspiring interaction designers.

If I could only have three books on my shelf to refer to in my interaction design (or if I were on a desert island where I was going to be designing interactive systems with people), I'd have:
* Kim Goodwin's Designing for the Digital Age for process,
* Jennifer Tidwell's Designing Interfaces for patterns, and
* Alan Cooper et al's About Face (3) for principles.
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17 of 18 people found the following review helpful By John McSwain on February 18, 2009
Format: Paperback Verified Purchase
Designing for the Digital Age: How to Create Human-Centered Products and Services serves as an excellent guide and reference for new and experienced human centered design practitioners. Kim Goodwin (VP of Cooper) does a great job translating her goal-oriented design processes into clear and understandable terms. Human/user centered design books can easily be littered with heavy jargon or unintelligible references that make it difficult or impossible to understand or practice. Goodwin makes a conscious effort to explain and visualize many of the concepts introduced in each chapter and keeps the research lingo within reason. For example, in Chapter 12: Defining Requirements, Goodwin dispels what requirements aren't (i.e. features or specifications) and promptly outlines what is needed to generate effective requirements (i.e. data needs, functional needs, product / service qualities, constraints). In addition, Goodwin's writing style guarantees a cognitive learning experience with most readers by providing multiple exercises and scenarios that engage and evoke a desire for comprehension. The photography, diagrams, and charting are plentiful and supplement the subject matter effectively also.

I believe that this book is easily a pylon supporting the ever-swelling weight of UCD with its hoard of overlapping design disciplines. I recommend it to anyone interested in design or the design process...
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7 of 7 people found the following review helpful By Jane Childs on April 28, 2009
Format: Paperback
Kim Goodwin has written a book that is destined to become a classic for Interaction Design practitioners. Whether you're new to the field of Interaction Design or an experienced practitioner, this book really does have something for everyone. My copy is already liberally tagged with sticky notes.

At 728 pages the book is detailed and thorough and designed as a walk through the end-to-end process of creating a product or service. Don't be put off by its weight, the color-coded sections allow you to easily dive into specific areas: Research, Modeling, Requirements, Framework, Detailed Design, Ensuring Success. The chapters within each section provide detail, examples, and case studies. For example, if interviewing is not your strength, the research section provides guidance from planning your research through to conducting interviews with targeted people. The annotated interviews are a terrific way of illustrating the points made earlier in the chapter and pulling all the information together.

Thoughtfully illustrated and beautifully designed, this will become one of those books found on Interaction Designers bookshelves that shows signs of regular use. Product Managers and Development Teams seeking to understand how to build a truly differentiated product or service will also gain much from this wonderfully comprehensive book.
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6 of 6 people found the following review helpful By Ryan L. Winzenburg on August 27, 2009
Format: Paperback Verified Purchase
I have been looking for a book like this for over 10 years. Designing for the Digital Age puts forth a comprehensive framework for ux design and development. I have a large library of ux books that go into great detail on the the various phases of the UX process, they are all great, but it is up to the reader to blend a process from all of these disparate subjects. Kim's book is a logical step-by-step guide to creating meaningful solutions for clients and users. What i like most about this book is that it creates a foundation for the profession. Not that it is definitive, but it creates a starting point for ux professions to move forward from.
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5 of 5 people found the following review helpful By Jon Ruiz on March 9, 2010
Format: Paperback
The unique and valuable thing about this book is that it exposes all the details of executing the design lifecycle. There are many good books out there that give a high-level framework within which to do design (About Face), or give ideas, principles and inspiration (Universal Principles of Design) or go into detail about specific tools and techniques (The User is Always Right, Sketching User Experiences). While all of these are excellent books, only Kim's gives an end-to-end framework along with specific details of all of the tools and techniques to execute at each step. Everything is covered rom framing the project and getting buy-in to supporting the design during implementation and launch. It also covers the topics with surround the design process: project planning, building a team, and getting an organization to embrace design. I have had the privilege of working with and learning from Kim in the past. In addition to being an excellent designer, she is also an excellent teacher and has a knack for making topics simple and straightforward.
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