Designing the Digital Experience: How to Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love [Paperback]

David Lee King (Author)

Book Description

Publication Date: October 6, 2008 | ISBN-10: 0910965838 | ISBN-13: 978-0910965835

Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community, and customers, designers will enable clients to focus on their own goals rather than on difficulties in navigating. Also included are tips on how to generate conversations with blogs, wikis, and podcasting to create a personal touch.

Editorial Reviews

Review

A fresh take on Web usability, with the customer experience firmly in mind.. --Stephanie Weaver; Creating Great Visitor Experiences

About the Author

David Lee King is the digital branch and services manager at the Topeka and Shawnee County Public Library. He is the coauthor of the Internet Spotlight column in Public Libraries Magazine and was named a 'Mover and Shaker' by Library Journal. He lives in Topeka, Kansas.

Product Details

• Paperback: 224 pages
• Publisher: CyberAge Books (October 6, 2008)
• Language: English
• ISBN-10: 0910965838
• ISBN-13: 978-0910965835
• Product Dimensions: 7.9 x 5.9 x 0.5 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,278,723 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

2.0 out of 5 stars Vaguely disappointing, March 13, 2011

By 

Jeffrey C. Dillon (San Diego, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Designing the Digital Experience: How to Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love (Paperback)

Picked this up while browsing the web design shelf at the local library and quickly wished the author had more specific and personal insight to share. The book does quote extensively from other books about content strategy and web design, so it may be a useful introduction to other authors and their work.

1 of 2 people found the following review helpful:

5.0 out of 5 stars A guide certain to appeal to marketers and site designers alike, January 16, 2009

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Designing the Digital Experience: How to Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love (Paperback)

Learn how to use experience design tools to build more user-friendly websites with Designing the Digital Experience, a guide certain to appeal to marketers and site designers alike. Visitors who enjoy positive digital experiences will find the sites much more useful, appealing, and worthy of recommendation to others: this is a fine survey focusing on community-building and actively user-friendly sites, and is recommended especially for college-level librarians seeking to understand the latest in website assessment and information technology.